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Kepler Group | Agency Profile, Contacts, AOR, Client Relationships
Service: digital
- Main Telephone
- (646) 689-2116
Primary Address
Six East 32nd Street
Ninth Floor
New York,
NY
10016
USA
Kepler Group Contacts
Contacts (5/37)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Georgia M. | Client Solutions Senior Analyst | NY | ||||||||||||
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Sample of Related Brands
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| Rick G. | Chief Executive Officer | NY | ||||||||||||
| Remy S. | Chief Strategy Officer | NY | ||||||||||||
| Nathaniel K. | Chief Information Officer | NY | ||||||||||||
| Joshua L. | Co-President | NY | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| * ***** *** *** | Media Buying, Media Planning, Digital | * | ||
| ******** ******* ******* | Digital, Media Buying, Media Planning | * | ||
| ***** ******* | Media Buying, Media Planning, Digital | * | ||
| **** ****** ***** | Media Buying, Media Planning, Digital | * | ||
| ******** *********** / *** ****. | Media Buying, Media Planning | * |
See Winmo sales intelligence in action
WinmoEdge
Female Opps: J. Crew shifts digital strategy to maintain relevance
- In order to remain modern and relevant, J. Crew has started prioritizing sustainability, inclusivity, establishing a presence on more platforms, and generally "thinking bigger."
- The company is primarily running Instagram, Pinterest, TikTok, YouTube, and ESPN ads.
- J. Crew's marketing team is also trialing Lemon8 and Reddit and sees major potential in audio, nonlinear storytelling, and 3D worlds.
- J. Crew has also been utilizing experiential activations such as a "bonanza" day in March.
- Additionally, the company has started working with influencers such as Diane Keaton, Michelle Yeoh, Quinta Brunson, and Aubrey Plaza.
- The company will likely:
- Continue experimenting with new digital channels
- Keep increasing spend
- Target demographic:
- Gen-Z and millennial women
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: J. Crew has spent roughly $8.4m on digital ads YTD, a 29% increase from the roughly $6.5m spent by this point last year.
- YTD data: So far this year, the retail chain has earned around 998.9m digital impressions via Facebook (45%), Instagram (29%), YouTube (25%), and desktop display (1%) ads.
- Last year: In 2022, J. Crew spent approximately $18.2m on this channel, 40% more than the approximately $13m spent in 2021.
- Additional channel insights
- The company utilizes Google Ads along with print (magazines), OOH, digital, Facebook, Instagram, and online video (primarily via Youtube.com) ads.
- J. Crew sponsors podcasts such as Up First, Planet Money, Fresh Air, The Indicator from Planet Money, and The NPR Politics Podcast.
Additional agency insights:
- Opportunity: Get in touch soon to see if J. Crew needs outside assistance with influencers, experiential, and/or multicultural.
- Current agency roster:
- In-House: Media
- : Media AOR
- : Digital, social, and programmatic AOR
- : Creative agency partner
Insight Sources: Digital spend insights estimated by.