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JONESWORKS | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations

Main Telephone
(212) 839-0111
Primary Address
211 East 43rd Street
New York, NY 10017
USA

JONESWORKS Contacts

Contacts (4)
Name Title State
Steven J. Senior Director, Social Strategy & Content NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 839-0111
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 211 East 43rd Street

New York, NY
10017
USA
Lauren S. Senior Director, Media Relations NY
Fred J. Vice President, Finance & Operations NY
Melissa G. Vice President, Consumer & Lifestyle NY

Client Relationships

Current Past

Brand Service From To Media Spend
***** ***** Public Relations *
****** ** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Wheels Up announces two new executives (Score 64)


Sales lead: These appointments will likely lead to spend & agency roster shifts. 

  • Wheels Up (WU) named Kristen Lauria chief customer & marketing officer, effective May 15th, 2023.
    • Lauria joins from McKinsey & Company, where she served as a senior advisor. 
    • She is responsible for brand, creative, acquisition, retention, and experience. 
  • The company also hired David Godsman as its first-ever chief digital officer, effective June 1st, 2023.
    • Godsman most recently served as CEO of Foro. 
    • He will lead the digital product, technology, and data teams. 

**We are unable to confirm these DM's email addresses until they officially begin.**

Target demographic: Affluent male millennials

The company will likely:

  • Ramp up ad spend
  • Shift ad dollars around to find the best ROI
  • Build out its agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: WU has not allocated any budget toward national TV ads so far this year.
  • 2021-2022 spend: Full-year spend fell by 50% from $165.1k in 2021 to $82k in 2022. 
  • 2022 ad programming: It placed ads during programming such as Capital One's The Match, Golf, Capital One's The Match Preshow, and Impractical Jokers. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: WU spent around $80.4k on digital display ads YTD, just 37% of the $217.8k spent in this channel during the same time period of 2022. 
  • YTD data: 10.9m impressions via Instagram (65%) and Facebook (35%). 
  • 2021-2022 spend: Full-year spend equaled $888.2k in 2021 and $804.5k in 2022. 
  • Ad location: It placed 100% of these ads directly onto instagram.com and facebook.com. 

Agency analysis:

  • Opportunity: Reach out to the new leadership to offer creative, media, digital, or social media assistance.
  • Current roster: 

Insight Sources: Broadcast insights estimated by Pathmatics.