Joan | Agency Profile, Contacts, AOR, Client Relationships

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Told Ya!, B2B Opps: S&P Global launches first campaign from new creative AOR (Score 60)

earlier this year. Dubbed "Seek & Prosper," the ad shows the future that can come from curiosity and an open mind. Sellers should contact soon to secure last-minute ad dollars.

Since the beginning of 2022, iSpot reports S&P has allocated roughly $48.1k on national TV commercials, more than double the roughly $20.3k it allocated within the same 2021 timeframe. The company ended up allocating roughly $144.9k on this channel last year, almost 4x the roughly $37.1k it allocated in 2020. S&P's 2022 commercials have aired during programming such as Squawk Box, Squawk on the Street, World Business Report, Fast Money Halftime Report and Fast Money.

According to Pathmatics, the company has spent approximately $2.1m on digital ads YTD, again more than double the approximately $835.3k it had spent by this point last year. S&P's estimated full-year 2021 spend, $2.5m, was up 14% from that of $2.2m in 2020. So far this year, the company has earned around 122.6m digital impressions via mobile display (71%) and desktop display (29%) ads placed site direct onto destinations such as accuweather.com (70%), economist.com, dmv.org, weather.com and forbes.com.

S&P targets companies and investors in need of insights and data; therefore, sellers able to offer high-ROI B2B strategies will have the best luck securing ad dollars. Per Kantar data, the company also invests in print and radio.

Agency & martech readers - We haven't heard of any additional roster shifts since Joan's hire, so get in touch if you haven't yet done so to secure PR and/or media support. Your competition includes digital and experiential AOR Firstborn.