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Joan | Agency Profile, Contacts, AOR, Client Relationships

Service: creative agency

Primary Address

44 Wall Street

10th Floor

New York, NY 10005

USA

Joan Contacts

Contacts (5/24)

Name

Title

State

Jaime R.

Chief Creative Officer & Co-Founder

Sample of Related Brands
***********

Email:	***@***.*
Main Phone:	(917) 838-7410
Direct Phone:	* * ext: ****
Assistant Name:	*
Assistant Phone:	* *
Address:	44 Wall Street 10th Floor New York, NY 10005 USA

Lisa C.

Co-Founder & Chief Executive Officer

Renee J.

Chief Financial Officer

Jen N.

Account Director

Charley C.

Executive Communications Strategy Director

Brand	Service	Media Spend
. ***'	Creative	*
**, *.	Creative	*
****** * ******	Creative, Social	*
******	Creative, Social	*
& ******	Creative	*

Sales Lead:

The agency will debut its first EWC campaign in Spring 2023.
Joan will handle national, social media, and influencer initiatives while focusing on guest base growth.
The company will likely:
- Shift its strategy
- Ramp up its loyalty and memberships promotions
- Pursue influencer partnerships
- Return to higher ad spend, especially where paid social is concerned
- Conduct additional agency reviews
Target demographic:
- Millennial women

Additional spending insights:

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: Last year, EWC spent roughly $2.6m on digital ads, a 33% decrease from the roughly $3.9m spent in the year prior.
- 2022 data: The company earned around 306.5m digital impressions in 2022 via Instagram (51%), Facebook (21%), desktop display (19%), and mobile display (9%) ads.
Additional channel insights
- The company utilizes Google Ads.
- EWC also promotes podcasts such as True Crime All The Time Unsolved, The Jordan Harbinger Show, Keep It!, Off The Vine with Kaitlyn Bristowe, and LadyGang.

Additional agency insights: