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Joan | Agency Profile, Contacts, AOR, Client Relationships




Service: creative agency

Main Telephone
(917) 838-7410
Primary Address
44 Wall Street
10th Floor
New York, NY 10005
USA

Joan Contacts

Contacts (5/29)
Name Title State
Jaime R. Chief Creative Officer & Co-Founder NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (917) 838-7410
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 44 Wall Street
10th Floor
New York, NY
10005
USA

Lisa C. Co-Founder & Chief Executive Officer NY
Renee J. Chief Financial Officer NY
Natalie F. Associate Creative Director NY
Tom F. Creative Director NY

Client Relationships


Brand Service From To Media Spend
**. ******'* Creative *******
**** Creative *********
******** *** ****** Creative, Social *
****** Creative, Social ********
*&* ****** Creative ****

See Winmo sales intelligence in action

WinmoEdge

Wolverine World Wide taps media AOR (Score 17)


News:

  • The remit includes Keds.
  • The company decided to consolidate media duties under one agency roof in order to improve efficiency.
  • WWW reportedly spent $195.4m on marketing in 2021 and $135.6m in 2020. 

WWW's target demographic: Millennials & Gen-Xers

WWW is likely to:

  • Consolidate creative, digital, social media, & other duties under one agency
  • Experiment with its marketing budget and try new channels

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: WWW spent $13.8m on digital display ads YTD, a slight decrease from $14m spent in this channel during the same time period of 2021. 
  • YTD data: 1.9b impressions through Facebook (31%), Instagram (28%), desktop display (20%), desktop video (17%), and mobile display (4%).
  • Last year: Full-year spend increased by 32% from $15.5m in 2020 to $20.4m in 2021. 
  • Ad location: It placed 86% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, twitch.tv, and wired.com. It placed 14% of these ads through multiple indirect channels onto sites such as yahoo.com, weather.com, target.com, accuweather.com, and zillow.com. 

Additional channel insights (print, radio, local broadcast TV, and OOH media analysis)

  • WWW invests in OOH and print ads.

Current agency roster: 

Resources: digital spend insights estimated by Kantar data.