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Jane Smith Agency | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (646) 878-9303
Primary Address
584 Broadway
Suite 509
New York,
NY
10012
USA
Jane Smith Agency Contacts
Contacts (2)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Alisha G. | Founder, Chief Executive Officer & Chief Creative Officer | NY | ||||||||||||
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| Lauren C. | Director, Marketing & Strategy | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Female Opps: Shiseido taps new CMO, additional marketing DMs (Score 76)
Sales Lead: Agnes Landau became the US CMO of
- Seemingly the first US CMO to handle all of Shiseido's brands, Landau previously served as an expert advisor to the PE and VC for AML Consulting's luxury beauty business.
- Shiseido's top brands include .
- The company will likely:
- Shift its strategy
- Return to heavier ad spend
- Seek new agency partners
- Target demographic:
- Gen-Z and millennial women
- Shiseido's recently bolstered metaverse focus leads me to believe that Shiseido is starting to target Gen-Z as well as millennials. (more below)
- Gen-Z and millennial women
Additional recent leadership shifts:
- Shiseido has ramped up its metaverse initiatives, having also appointed Dina Fierro as its webv3/metaverse group SVP in January 2023.
- Fierro was previously NARS Cosmetics's global digital innovation and strategy VP.
- Additional recent hires include executive consumer experience, insights and media director Allan Jamir (May 2022) and TR Americas marketing director Silvia Valderrama (September 2022).
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: Shiseido spent roughly $11.8m on digital ads in 2022, only around half of the roughly $21.3m spent in 2021.
- 2022 data: Last year, the company earned about 1.4b digital impressions via Instagram (43%), Facebook (39%), desktop video/YouTube (17%), and desktop display (1%) ads.
- Additional channel insights
- The company utilizes TikTok, Google Ads, and OOH.
Additional agency insights:
- Opportunity: These hires could easily precede agency reviews, so get on Landau's radar soon.
- Considering SVP Fierro's digital background, digital hires are especially likely.
- Current agency roster:
- In-House: Creative
- : Media and digital agency partner
- : Digital agency partner
- : Creative agency partner
- : Multicultural agency partner
Insight Sources: Digital spend insights estimated by .