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INVNT Group | Agency Profile, Contacts, AOR, Client Relationships


Service: Full service

Main Telephone
(212) 334-3415
Primary Address
101 Greenwich Street
Twenty-Sixth Floor
New York, NY 10006
USA

INVNT Group Contacts

Contacts (5/29)
Name Title State
Scott C. President & Chief Executive Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 334-3415
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 101 Greenwich Street
Twenty-Sixth Floor
New York, NY
10006
USA
Jim M. Chief Implementation Officer NY
Kristina M. Chief Operating Officer NY
Michael K. Chief Production Officer NY
Paul B. Chief Creative Officer NY

Client Relationships

Current Past

Brand Service From To Media Spend
****** *********** Experiential *
****'* ******** *****, ***. Experiential *
*** *********** Experiential *
*** **** ******* Experiential *
******* ****** *********** Experiential *

See Winmo sales intelligence in action

WinmoEdge

B2B Media Opps: Salesforce appoints marketing chief (Score 52)


Sales lead: This hire will directly impact the company's marketing strategy & agency roster. 

  • Salesforce hired Ariel Kelman as president & CMO, effective June 2023.
  • Kelman most recently served as CMO of Fireblocks. 
  • This is his second stint with Salesforce as he was the platform product marketing VP from 2009 to 2011. 
  • Kelman is now responsible for all of Salesforce's marketing operations. 

Target demographic: Businesses that need CRM assistance

The company will likely:

  • Stabilize national TV ad spend
  • Try new ad channels
  • Review its agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Salesforce spent nearly $2.4m on national TV ads YTD, a huge decrease from $69m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend skyrocketed from $10.7m in 2021 to $77m in 2022. 
  • Ad programming: It placed ads during programming such as NFL Football, Night Court, Law & Order: Special Victims Unit, Chicago Fire, and 9-1-1.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Salesforce spent approximately $3.8m on digital display ads YTD, close to the $3.9m spent in this channel during the same time period of 2022. 
  • YTD data: 654m impressions via Twitter (32%), Facebook (31%), YouTube (13%), desktop display (13%), Instagram (6%), mobile display (4%), and desktop video (1%). 
  • 2021-2022 spend: Full-year spend fell by 12% from $12.7m in 2021 to $11.2m in 2022. 
  • Ad location: It placed 97% of these ads directly onto sites such as twitter.com, facebook.com, youtube.com, instagram.com, and marketwatch.com. It placed 3% of these ads through multiple indirect channels onto sites such as ebay.com, espn.com, fandom.com, forbes.com, and quora.com. 

Additional channel insights  

  • Vivvix: Salesforce also invests in OOH, print, and local broadcast.
    • It holds media planning discussions in Q2, and it buys during Q1. 
  • Top podcasts sponsored: The Daily, Stuff You Should Know, The Glenn Beck Program, Stories from NPR: NPR, and Today, Explained. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Podchaser.