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iCrossing | Agency Profile, Contacts, AOR, Client Relationships




Service: interactive

Main Telephone
(212) 649-3900
Primary Address
300 West 57th Street
New York, NY 10019
USA

iCrossing Contacts

Contacts (5/6)
Name Title State
Lora K. Senior Vice President & Head, Analytics NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 649-3900
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 300 West 57th Street

New York, NY
10019
USA

Angela C. Director, Business Development NY
Taylor O. Account Director NY
Frederic B. Executive Creative Director NY
Eric H. Director, Organic Media NY

Client Relationships


Brand Service From To Media Spend
***** ******** **** ******** Digital 2016 present ********
******** creative, digital 2013 present *
******, ***. Digital 2016 present ********
********* creative, digital 2013 present *
** *********** *.*.*., ***. Digital, Social 2010 present *******

See Winmo sales intelligence in action

WinmoEdge

Millennial Media Opps: LG Electronics retains PR AOR (Score 32)


Hill+Knowlton Strategies, successfully defended the account against as many as nine opposing shops. LG-One initially won the account in 2009 and successfully defended it in 2016.  Keep an eye on this company, because as you know, reviews often follow one another.

In other news, LG promoted Chris Hong to CDO in April and Molly Mandell to head of social media in June. These promoted marketers will likely have an impact on the marketing strategy moving forward. 

Per

According to iSpot's estimates, LG spent around $1m on national TV ads for appliances YTD, about double the $556.2k it spent during the same time period of 2019. Full-year spend equaled $8.9m in 2019 and $7m in 2018. LG allocated the majority of the 2019 budget to Q4, so look out for extra TV dollars during the holidays. It mainly targets millennials and Gen-X through this channel with a female skew. 

Sellers-- LG only utilizes TV ads for its appliances business at this time, and has been steadily decreasing funds in this channel for several years. It increased digital display spend over the last year, indicating it may be seeing a better ROI through this channel. The company also invests in local marketing methods such as OOH, print and radio ads, per Kantar.  LG's top spending period is generally Q4, around the holidays, so keep that in mind as you offer ad space. It has a broad target audience, but it seems to focus on millennials. 

Agency & martech readers-- Agency reviews commonly follow one another; pay close attention to this company for the best chance of winning new business. LG named iCrossing takes care of digital .