Graj + Gustavsen, Inc. | Agency Profile, Contacts, AOR, Client Relationships
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- (212) 387-0070
Graj + Gustavsen, Inc. Contacts
Name | Title | State | ||||||||||||
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Simon G. | Partner & Chief Executive Officer | NY | ||||||||||||
Sample of Related Brands
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Raymond G. | Owner & Principal | NY | ||||||||||||
Eric G. | President | NY | ||||||||||||
Ashley G. | Brand Strategy & Creative | NY | ||||||||||||
Alan Z. | Vice President, Business Development | NY |
WinmoEdge
Campaign Imminent: Authentic Brands acquires Nine West brands (Score 65)
According to Pathmatics, NW hasn't allocated budget towards digital display advertising since 2017, when $286,400 went to ads placed mostly (91%) site direct, on destinations including ebates.com, nytimes.com, youtube.com, and rawstory.com. Last year, its total spend increased significantly from less than $100 in 2016. It also tends to invest in social media marketing.
NW's creative work has been handled by Havas Media Group.
As with other acquisitions, look for marketing moves to be made once the business is reorganized. This should mean increased marketing spend, plus a potential agency review, readers.