Edelman Group | Agency Profile, Contacts, AOR, Client Relationships

• To make this possible, Lululemon teamed up with sustainable materials leader Geno.
• It moves Lululemon closer to its goal of making 100% of its products with sustainable materials by 2030.
• The company will likely:
  • Bolster spend for the new campaign (see video above) that launched to promote the new line
  • Keep increasing spend
  • Seek new agency partners
• Target demographic: 
  • Eco-conscious Gen-Z and millennial women

Additional spending insights:

• Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
  • YTD spend: Lululemon hasn't invested in national TV since allocating approximately $11.7k in 2022.
  • Last year: The company allocated around $11.7k toward this channel last year after not having utilized it in 2021.
  • 2022 ad programming: Lululemon's 2022 commercials targeted Gen-X watching You Bet Your Life With Jay Leno.
• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: So far this year, the company has spent approximately $2.6m on digital ads, 37% more than the approximately $1.9m spent within the same 2021 timeframe.
  • YTD data: Lululemon has earned ~243.1m digital impressions YTD, 58% via YouTube ads, 23% via Instagram ads, and 19% via Facebook ads.
  • Last year: The company's estimated full-year 2022 spend of $9.4m reached 5% more than that of $8.9m in 2021.
• Additional channel insights  
  • The company utilizes OOH, digital, local broadcast, print (magazines), Facebook, Instagram, and online video (primarily via Youtube Android and Youtube.com) ads.

Additional agency insights: