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Edelman Group | Agency Profile, Contacts, AOR, Client Relationships

Service: design firm

Main Telephone
(212) 825-9200
Primary Address
750 Third Avenue
32nd Floor
New York, NY 10017

Edelman Group Contacts

Contacts (2)
Name Title State
Terri E. President NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (212) 825-9200
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 750 Third Avenue
32nd Floor
New York, NY

Carolina R. Senior Vice President, Multicultural NY

Client Relationships

Brand Service From To Media Spend
********* *********** Public Relations *
*******'* ********* ******* *** Creative, Public Relations *

See Winmo sales intelligence in action


Sustainability Opps: Lululemon launches new products amid digital spend increase (Score 53)

Sales Lead: In its first major plant-based effort,

  • To make this possible, Lululemon teamed up with sustainable materials leader Geno.
  • It moves Lululemon closer to its goal of making 100% of its products with sustainable materials by 2030.
  • The company will likely:
    • Bolster spend for the new campaign (see video above) that launched to promote the new line
    • Keep increasing spend
    • Seek new agency partners
  • Target demographic
    • Eco-conscious Gen-Z and millennial women

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: Lululemon hasn't invested in national TV since allocating approximately $11.7k in 2022.
    • Last year: The company allocated around $11.7k toward this channel last year after not having utilized it in 2021.
    • 2022 ad programming: Lululemon's 2022 commercials targeted Gen-X watching You Bet Your Life With Jay Leno.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, the company has spent approximately $2.6m on digital ads, 37% more than the approximately $1.9m spent within the same 2021 timeframe.
    • YTD data: Lululemon has earned ~243.1m digital impressions YTD, 58% via YouTube ads, 23% via Instagram ads, and 19% via Facebook ads.
    • Last year: The company's estimated full-year 2022 spend of $9.4m reached 5% more than that of $8.9m in 2021.
  • Additional channel insights  
    • The company utilizes OOH, digital, local broadcast, print (magazines), Facebook, Instagram, and online video (primarily via Youtube Android and ads.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .