Cornerstone Agency | Agency Profile, Contacts, AOR, Client Relationships
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Cornerstone Agency Contacts
|Anthony H.||Chief Operating Officer||NY|
Sample of Related Brands
|Jon C.||Co-Chief Executive Officer||NY|
|Rob S.||Owner & Co-Chief Executive Officer||NY|
|Arturo G.||Account Director||NY|
Male Millennial, Gen-Z Opps: Major League Soccer's new campaign kicked off this weekend
Cornerstone. The 2020 season kicked off on February 29, so keep an eye out, sellers!
Hans Zimmer also created a new MLS anthem that will debut in venues to celebrate the league's 25th season.
According to iSpot, MLS's national TV commercial spend in 2019 targeted male, sports-oriented and Hispanic audiences (see targeting right) and more than doubled to around $382,060 from around $170,270 in 2018.
On a similar note, Adbeat estimates that MLS has spent $603,800 on digital display ads during the past 12 months, 52% higher than the $396,200 spent during the 12 months prior. The majority of the past year's ads were placed programmatically via Google ($466,300) and site direct ($109,300). Google placed ads on sites such as soundersfc.com ($28,200), orlandocitysc.com, fcdallas.com, atlutd.com and sportingkc.com; most site-direct placements were on wikia.com ($35,600), 247sports.com, foxnews.com, maxpreps.com and cbssports.com.
As you can tell from MLS's digital display ad placement, the league relies heavily on regional advertising; click Kellogg's. Sellers able to reach male millennial and Gen-Z soccer fans will have the best luck securing ad revenue.
Agency & martech readers - Since we don't know who, if anyone, handles MLS's media (it seems to be in-house), consider offering these services. since 2016.