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Cornerstone Agency | Agency Profile, Contacts, AOR, Client Relationships




Service: promotions

Main Telephone
(212) 741-7100
Primary Address
71 West 23rd Street
Floor 13
New York, NY 10010
USA

Cornerstone Agency Contacts

Contacts (4)
Name Title State
Anthony H. Chief Operating Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 741-7100
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 71 West 23rd Street
Floor 13
New York, NY
10010
USA

Jon C. Co-Chief Executive Officer NY
Rob S. Owner & Co-Chief Executive Officer NY
Arturo G. Account Director NY

Client Relationships


Brand Service From To Media Spend
*-***** Public Relations, Social 2016 present ******
*** ******* public relations 2010 present *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-Z Opps: Major League Soccer's new campaign kicked off this weekend


Cornerstone. The 2020 season kicked off on February 29, so keep an eye out, sellers!

Hans Zimmer also created a new MLS anthem that will debut in venues to celebrate the league's 25th season.

MLS doesn't seem to have replaced incumbent CMO Howard Handler, who departed 

According to iSpot, MLS's national TV commercial spend in 2019 targeted male, sports-oriented and Hispanic audiences (see targeting right) and more than doubled to around $382,060 from around $170,270 in 2018.

On a similar note, Adbeat estimates that MLS has spent $603,800 on digital display ads during the past 12 months, 52% higher than the $396,200 spent during the 12 months prior. The majority of the past year's ads were placed programmatically via Google ($466,300) and site direct ($109,300). Google placed ads on sites such as soundersfc.com ($28,200), orlandocitysc.com, fcdallas.com, atlutd.com and sportingkc.com; most site-direct placements were on wikia.com ($35,600), 247sports.com, foxnews.com, maxpreps.com and cbssports.com.

As you can tell from MLS's digital display ad placement, the league relies heavily on regional advertising; click Kellogg's. Sellers able to reach male millennial and Gen-Z soccer fans will have the best luck securing ad revenue.

Agency & martech readers - Since we don't know who, if anyone, handles MLS's media (it seems to be in-house), consider offering these services. since 2016.