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ConvergeDirect | Agency Profile, Contacts, AOR, Client Relationships

Service: digital media agency

Main Telephone: (212) 213-0111

Primary Address

33 East 33rd Street

Third Floor

New York, NY 10016

USA

ConvergeDirect Contacts

Contacts (1)

Name

Title

State

Dov C.

Vice President & Director, Interactive Marketing

Sample of Related Brands
***********

Email:	***@***.*
Main Phone:	(212) 213-0111
Direct Phone:	* * ext: ****
Assistant Name:	*
Assistant Phone:	* *
Address:	33 East 33rd Street Third Floor New York, NY 10016 USA

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Client Relationships

Brand	Service	From	To	Media Spend
*** ***, *.	Media Planning, Media Buying			*
******, *.	Digital, Media Planning			*

See Winmo sales intelligence in action

WinmoEdge

H1 2021 Parents Opps: Great Wolf Resorts promotes CDO (Score 49)

In September, this one).

To reach parents amid the global pandemic, GWR has been releasing DIY crafts and other activities via its YouTube page, as you can tell in the video above.

YTD, Pathmatics estimates the company allocated $742.9k toward digital ads via desktop video ads (57%) and Facebook ads (43%). This marks a significant drop, likely due to the global pandemic, from the $2.8m spent in the same 2019 timeframe; GWR's full 2019 spend rose ever so slightly to $2.9m from $2.8m in 2018.

This promotion will likely lead to increases in ad spend, particularly via digital channels. As of now, GWR invests in OOH and local broadcast, per Kantar data. Most likely, the company primarily focuses on local ad space around its locations. We expect its spend to pick up in H1 2021 to support the summer season, when water parks are more popular than when it's colder. GWR primarily targets parents with relatively young kids.

Agency & martech readers - Get on Srinivasan's radar soon, considering these kinds of promotions sometimes lead to agency reviews. ConvergeDirect handles media buying and planning.