Coburn Communications | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
- Main Telephone
- (212) 730-7277
Coburn Communications Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Shirine C. | Chief Executive Officer & Founder | NY | ||||||||||||
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Sample of Related Brands
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Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ******* ****** ********** | Experiential, Public Relations | * | ||
| ******** ********* | Public Relations | * | ||
| ******* ** ******* ****** | Public Relations | * | ||
| ****** ****** ********** | Experiential, Public Relations | * | ||
| ***** ***** ********** | Experiential, Public Relations | * |
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Elizabeth Arden launches new virtual shop amid massive digital spend increase
Key Lead Takeaways: Digital spend will likely continue increasing as EA keeps pursuing digital growth, so get in touch soon to secure last-minute ad dollars for 2023.
Target Demographics: Gen-Z and millennial women
Key Spend Notes:
- Spend shift summary: Digital spend is skyrocketing.
- Planning period: Q4
- Buying period: Q3
National Broadcast Analysis & Spend Breakdown:
*Note that iSpot categorizes EA under Health & Beauty: Fragrances; note also that the national TV spend information below refers to 2022 data since EA hasn't yet utilized this channel in 2023.*
- 2023 YTD Spend: $0
- STP 2022 Spend: $0
- 2022 FY Spend: $2.1k
- 2021 FY Spend: $4.4k
- 2020 FY Spend: $0
YTD YOY Spend Increase: 0%
Ad Flight Breakdown (by spend): In 2022, EA aired one national TV spot, "Target. Twist. Treat."
Top Daypart (by impressions): Primetime (103.1m), Early Fringe (100.4k), and Late Fringe AM (40.2k
Top Networks (by spend): The Sportsman Channel
Top Shows (by spend): Adrenaline and Game of Inches
Top Industry/Vertical Spenders (YTD, by spend): Chanel (23%), Dolce & Gabbana Fragrances (19.1%), Lancome Fragrances (16.7%), Giorgio Armani Fragrances (11.3%), and Dior (6%)
Digital Display & Social Media Spend Analysis & Breakdown:
*Note that Pathmatics categorizes EA under Personal Care*
- 2023 YTD Spend: $582.5k
- STP 2022 Spend: $48.5k
- 2022 FY Spend: $674k
- 2021 FY Spend: $509.2k
- 2020 FY Spend: $140.5k
YTD YOY Spend Increase: 1101%
YTD Ad Flight Breakdown:
- Q2 2023 Spend (to date): $367.6k
- Q1 2023 Spend: $223.6k
- Q1 2022 Spend: $29.8k
- Q2 2022 Spend: $26k
- Q3 2022 Spend: $50.9k
- Q4 2022 Spend: $575.2k
YTD Impressions: ~66.6m
Top Ad Types: Facebook (75%) and YouTube (25%)
Top Purchase Channels: Direct (100%)
Top Publishers: Facebook (75%) and YouTube (25%)
Top Industry/Vertical Spenders (YTD, by spend): Procter & Gamble, L'Oreal, Johnson & Johnson, KAO Brands, Haleon, Estee Lauder, and Unilever
Top Creative by Spend; see below: (note that not all creatives debuted in 2023).
Other Media Spend Analysis & Breakdown:
Vivvix: Google Ads along with digital, OOH, Facebook, TikTok, Instagram, and online video (via Youtube Android and Youtube.com) ads
Top Sponsored Podcasts: Planet Money, The Indicator from Planet Money, Pardon My Take, The Bert Show, and English News - NHK WORLD RADIO JAPAN
2022-2023 Key Hires (EA brand):
- Shannon Harwell: Senior manager, global marketing (September 2022)
- Ashley Yan: Assistant brand manager, global marketing (December 2022)
- Stella Kim: Global marketing manager, fragrance (January 2023)
Current Agency Roster:
Insight Sources: Broadcast insights estimated by .