Civic Entertainment Group | Agency Profile, Contacts, AOR, Client Relationships
- Main Telephone
- (212) 426-7006
Civic Entertainment Group Contacts
Sample of Related Brands
|David C.||Co-Chief Executive Officer||NY|
|Elizabeth C.||Account Director||NY|
|Emily B.||Account Director||NY|
Campaign Imminent: Walt Disney concludes media review, creative next? (Score 81)
Update: Disney+, and its parks, which were previously handled by Carat. Omnicom, which formerly handled Disney work under its OMDE service, will lead media channels (which include ABC, FOX and Nat Geo) and studios (which include Marvel, Lucasfilm, Pixar, Walt Disney Studios and Walt Disney Animation) in the States. Disney has released five $1 billion films within the past year, setting a theatrical record. Horizon Media previously handled Disney's channels.
View positions Disney is looking to fill, which include several marketing management roles, here.
Sellers - view national TV and digital display ad spend for top brands, via here. Disney also uses OOH, print, radio and social media. It tends to target female millennials, especially parents.
Agency & martech readers - considering that agency reviews usually follow one another, reach out soon for potential creative and/or digital duties. Competition will include Disney's creative AOR, Civic Entertainment Group.
Below was originally published on Oct 1:
Disney+ platform, which will come bundled with Hulu and ESPN+ for $12.99/month. The service will also offer content from National Geographic, Marvel, Star Wars and Pixar. Disney plans to bump up its Disney+ marketing this Q4, both in traditional and non-traditional channels, ahead of the platform's launch on November 12.
Brad Wilson, previously the CMO at LendingTree, has joined Disney as the performance marketing EVP, a CMO role, for Disney+ and ESPN+. He will, according to president Michael Paull, pursue strong, data-driven marketing in order to fuel the platforms' growth.
In July, Disney hired Shubha Shukla, previously a Blizzard Entertainment marketing director, as the director of its streaming services' marketing strategy. These new DMs will likely review marketing strategies and agency relationships.
Sellers - please feel free to view national TV and digital display ad spend, courtesy of millennials (parent skew).
Agency & martech readers - we have not yet heard of a conclusion to Disney's media review, so keep reaching out for work under its new DMs. Civic Entertainment Group, Fox's creative AOR.