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Citizen Relations | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations, full service

Main Telephone
(212) 613-4900
Primary Address
600 Lexington Avenue
Sixth Floor
New York, NY 10022
USA

Citizen Relations Contacts

Contacts (5/7)
Name Title State
Crystalyn S. Chief Digital Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 613-4900
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 600 Lexington Avenue
Sixth Floor
New York, NY
10022
USA
Laura B. President NY
Jordan H. Associate Director Content Marketing NY
Molly C. Director NY
Lauren M. Vice President NY

Client Relationships

Current Past

Brand Service From To Media Spend
******* Public Relations *
***** Public Relations *
**** Public Relations *
***** Public Relations *
******* Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-X Opps: Wyndham Hotels & Resorts announces new AOR (Score 36)


Sales lead: Reach out to offer ad space & inquire about agency opportunities.

Target demographic: Gen-Xers & millennials with a male skew

The company will likely: 

  • Ramp up promotional activity for the loyalty program
  • Increase ad spend
  • Seek additional agency support 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Wyndham spent about $7.1m on national TV ads YTD, a huge jump from $1.2k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend dropped 36% from $139.6k in 2021 to $89.1k in 2022. 
  • Ad programming: It placed ads during programming such as NBA Basketball, Diners, Drive-Ins and Dives, The First 48, NHL Hockey, and MLB Baseball. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Wyndham spent around $1.5m on digital display ads YTD, the same amount it spent during the same time period of 2022. 
  • YTD data: 221m impressions via Facebook (44%), desktop display (23%), YouTube (22%), Instagram (7%), mobile display (3%), and desktop video (1%). 
  • 2021-2022 spend: Full-year spend fell by 37% from $10.6m in 2021 to $6.7m in 2022. 
  • Ad location: It placed 79% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, milb.com, and aaa.com. It placed 21% of these ads through multiple indirect channels onto sites such as expedia.com, msn.com, hotels.com, diply.com, and prosportsdaily.com.

Additional channel insights  

  • Vivvix: Wyndham also invests in OOH, print, and local broadcast. 
  • Top podcasts sponsored: Cautionary Tales with Tim Harford, Verdict with Ted Cruz, The Filmcast (AKA The Slashfilmcast), Waddle & Silvy, and Harris Fantasy Football Podcast. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Podchaser.