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Chandelier Creative | Agency Profile, Contacts, AOR, Client Relationships


Service: creative

Main Telephone
(212) 620-5252
Primary Address
611 Broadway
Penthouse Suite 900
New York, NY 10012
USA

Chandelier Creative Contacts

Contacts (5)
Name Title State
Richard C. Founder & Creative Director NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 620-5252
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 611 Broadway
Penthouse Suite 900
New York, NY
10012
USA
Michael S. Chief Creative Officer NY
Silas H. Art Director NY
Alex W. Creative Director NY
Eileen E. Managing Director NY

Client Relationships

Current Past

Brand Service From To Media Spend
********* Creative *

See Winmo sales intelligence in action

WinmoEdge

Momvertising Opps: Kohl's kicks off holiday campaign (Score 58)


Sales lead: Reach out now to secure some of these extra holiday ad dollars. 

  • Kohl's is gearing up for the holidays with the "More Gifts, More Savings" campaign.
  • It will be supported through linear & CTV, print, direct mail, TikTok, Instagram, and Facebook. 
  • It worked with Chandelier on the creative. 
  • This is the company's first big marketing initiative since hiring Christie Raymond as CMO in August. 

Kohl's target demographic: Gen-X & millennial women (moms)

The company will likely:

  • Ramp up ad spend throughout the holidays (Q4)
  • Review the agency roster (recent CMO hire)

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Kohl's spent around $116.1m on national TV ads YTD, close to the $116.5m spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend increased by 72% from $101.4m in 2020 to $174.1m in 2021. 
  • 2022 ad programming: It placed ads during programming such as PAW Patrol, 20/20, Last Man Standing, Today, and Diners, Drive-Ins and Dives. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Kohl's spent approximately $74.1m on digital display ads YTD, a slight (3%) increase from $71.9m spent in this channel during the same time period of 2021. 
  • YTD data: 7.7b impressions via Facebook (38%), desktop video (37%), Instagram (15%), Twitter (6%), desktop display (2%), mobile display (1%), and mobile video (1%). 
  • Last year: Full-year spend jumped by 84% from $52.4m in 2020 to $96.3m in 2021. 
  • Ad location: It placed 99% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, twitter.com, and foodnetwork.com. It placed 1% of these ads indirectly through Yahoo DSP and Google AdX+AdSense onto sites such as espn.com, yahoo.com, spanishdict.com, zillow.com, and my.xfinity.com. 

Additional channel insights  

  • Kohl's also invests in OOH, print, radio, and local broadcast.

Agency analysis:

  • Opportunity: Keep reaching out to the new CMO to pitch your services. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Kantar.