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Brandgenuity, LLC | Agency Profile, Contacts, AOR, Client Relationships
Service: branding (licensing)
- Main Telephone
- (212) 925-0730
Primary Address
1700 Broadway
Suite 1501
New York,
NY
10019
USA
Brandgenuity, LLC Contacts
Contacts (5/6)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Adina A. | Founding Partner & Managing Director | NY | ||||||||||||
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Sample of Related Brands
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| Louis D. | Managing Director & Partner | NY | ||||||||||||
| Jay A. | Partner | NY | ||||||||||||
| Andrew T. | Partner & Owner | NY | ||||||||||||
| Rachel H. | Vice President, Client Services | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Millennial Media Opps: PUR water launches new campaign
So far this year, iSpot reports that Pur has spent $6.5 million on national TV commercials targeting shows such as Law & Order: Special Victims Unit, Mom, Parks and Recreation, The King of Queens, and NCIS (see targeting right). The brand's total 2017 spend decreased a bit to $9.1 million from $13.1 million the previous year.
According to Pathmatics, Pur's year-to-date (YTD) digital display spend of $219,100 has mostly (90%) been focused on ads placed site direct on destinations including youtube.com, walmart.com, amazon.com, and wfla.com. Last year, its full spend rose significantly to $2.8 million from $152,900 in 2016.
Media buying and planning are handled by Brandgenuity to lead licensing efforts.