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BerlinRosen | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations

Main Telephone
(646) 452-5637
Primary Address
15 Maiden Lane
Suite 1600
New York, NY 10038
USA

BerlinRosen Contacts

Contacts (5/14)
Name Title State
Madeline W. Digital Account Director NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (646) 452-5637
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 15 Maiden Lane
Suite 1600
New York, NY
10038
USA
Yann H. Head, Marketing NY
Kelley B. Account Supervisor - Maiden+John NY
Aaron W. Vice President NY
Matthew D. Vice President NY

Client Relationships

Current Past

Brand Service From To Media Spend
******* ********** ** ******* Media Buying, Media Planning, Creative, Digital, Social *
*********** ******** ********** *********** Public Relations *
******* *********** Public Relations, Creative, Digital *
******* Public Relations, Social *
********* ******** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Bermuda Tourism appoints AOR (Score 23)


Sales lead: Reach out to offer ad space & agency assistance.

  • BerlinRosen as its NA PR & advertising AOR. 
  • The agency will handle earned media, influencers, advertising, digital, branding, campaigns, and design. 
  • The partnership is set for three years. 
  • This appointment follows Bermuda lifting Covid-19 travel restrictions last November. 

Target demographic: Gen-Xers

The company will likely:

  • Ramp up ad spend
  • Release new creative work/launch an ad campaign
  • Continue reviewing the agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: BT has not allocated a significant budget toward national TV ads so far this year. 
  • 2021-2022 spend: Full-year spend increased by 10% from $117k in 2021 to $128.7k in 2022. 
  • Ad programming: It placed ads during programming such as PGA Tour Golf, Track and Field, American Ninja Warrior, The Price Is Right, and 2022 TOUR Championship. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: BT spent approximately $105.3k on digital display ads YTD, a 33% decrease from $158.2k spent in this channel during the same time period of 2022. 
  • YTD data: 12.3m impressions via Facebook (46%), desktop display (26%), mobile display (7%), desktop video (4%), and YouTube (1%).
  • 2021-2022 spend: Full-year spend increased by 38% from $416.9k in 2021 to $575.3k in 2022. 
  • Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, outsideonline.com, msn.com, and cagesideseats.com. It placed 1% of these ads indirectly through Google AdX+AdSense onto sites such as yogajournal.com, backpacker.com, bloodyelbow.com, vegetariantimes.com, and serebii.net. 

Additional channel insights  

  • Vivvix: BT also invests in print and local broadcast. 

Agency analysis:

  • Opportunity: Agency appointments commonly follow one another, so reach out now to be top-of-mind. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.