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Berk Communications | Agency Profile, Contacts, AOR, Client Relationships


Service: full service public relations, marketing & special events firm

Main Telephone
(212) 889-0440
Primary Address
304 Park Avenue South
Ninth Floor
New York, NY 10010
USA

Berk Communications Contacts

Contacts (5/19)
Name Title State
Ron B. Founder & President NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 889-0440
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 304 Park Avenue South
Ninth Floor
New York, NY
10010
USA
Alexandra S. Account Director NY
Arianne A. Account Director NY
Nick B. Account Director NY
Brooke L. Senior Account Director NY

Client Relationships

Current Past

Brand Service From To Media Spend
********** *******, ***. Public Relations *
********, *** Public Relations *
**** Public Relations *
**** Public Relations *
**** ***** *******, ***. Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Patreon hires chief brand officer amid spend decreases (Score 68)


Sales lead: These recent hires will affect the company's marketing strategy & agency roster. 

  • Patreon appointed Rory Brown as chief brand officer in February 2023.
  • Brown joins from Lovevery where he served as content & media group VP. 

Additional recent hires:

  • Johna Seo joined as senior product marketing manager in September 2022.
  • Colin Lernell joined as senior growth director in September 2022.
  • Ting Ba joined as growth marketing head in January 2023.

Patreon's target demographic: Gen-Zers & millennials

The company will likely:

  • Ramp ad spend back up
  • Experiment with new marketing channels
  • Build out agency roster

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Patreon spent around $58.8k on digital display ads YTD, just 22% of the $268.3k spent in this channel during the same time period of 2022. 
  • YTD data: 4.6m impressions via desktop display (69%), mobile display (29%), and Twitter (2%). 
  • 2021-2022 spend: Full-year spend plummeted from $13.8m in 2021 to $724.5k in 2022. 
  • Ad location: It placed 99% of these ads directly onto sites such as alphacoders.com, explosm.net, mmo-champion.com, ted.com, and blacklistednews.com. It placed 1% of these ads indirectly through an unknown channel onto sites such as explosm.net and equestiadaily.com. 

Additional channel insights  

  • Top podcasts sponsored: The Rest Is History, RedHanded, The Skeptics' Guide to the Universe, Dungeons and Daddies, and Daily Tech News Show. 

Agency analysis:

  • Opportunity: Contact Patreon's DMs to see if you can pick up some of its business. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Podchaser.