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BARKER | Agency Profile, Contacts, AOR, Client Relationships
Service: advertising
- Main Telephone
- (212) 226-7336
Primary Address
30 Broad Street
Penthouse
New York,
NY
10004
USA
BARKER Contacts
Contacts (5/10)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| John B. | President & Chief Idea Officer | NY | ||||||||||||
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Sample of Related Brands
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| Sandi H. | Chief Creative Officer | NY | ||||||||||||
| Kim T. | Chief Client Officer | NY | ||||||||||||
| Mary Beth W. | Chief Executive Officer | NY | ||||||||||||
| Deven M. | Chief Financial Officer | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: HanesBrands taps strategic, creative AOR to revive, modernize specific brands (Score 9)
- The agency will also work on a makeover for Hanes's
- The company will likely:
- Return to heavier ad spend for these brands
- Conduct additional agency reviews
- Target demographic:
- Gen-Z and millennials with a female skew
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- View recent digital spend for Maidenform, Bali, and Playtex here.
- Note that spend is dropping for Maidenform and Playtex but increasing for Bali.
- Additional channel insights
- The company also utilizes OOH, print (Hispanic newspapers), and local broadcast.
Additional agency insights:
- Opportunity: Agency reviews often follow one another, so contact soon to offer PR and/or digital analytics services.
- You may also have a shot at HanesBrands's media remit since we have not yet heard of a conclusion to the media review that the company kicked off this summer.
- Current agency roster:
- Barker: Strategic and creative AOR (Maidenform, Bali, and Playtex)
- : Creative AOR
- : Creative and digital AOR
- : Creative AOR
- : Creative AOR
- : Creative AOR
- : PR AOR
- : Media AOR
- : Digital AOR
Insight Sources: Digital spend insights estimated by Kantar.