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WITHIN | Agency Profile, Contacts, AOR, Client Relationships


Service: integrated

Main Telephone
(315)-533-2388
Primary Address
4301 22nd Street
Suite 503
Long Island City, NY 11101
USA

WITHIN Contacts

Contacts (5/8)
Name Title State
Joe Y. Founder & Chief Executive Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (315)-533-2388
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4301 22nd Street
Suite 503
Long Island City, NY
11101
USA
Taylor T. Head, Revenue Strategy & Operations NY
Marc B. Digital Director NY
Matthew S. Senior Director, Integrated Media NY
Blake P. Director, Partnerships NY

Client Relationships

Current Past

Brand Service From To Media Spend
**** ******, ***. Research *
******* **, ***. Digital, Social *
**** **** ******* Digital *
****** *****, ***. Digital *
**** Digital *

See Winmo sales intelligence in action

WinmoEdge

Movado appoints lead digital agency (Score 55)


Sales lead: Agency appointments tend to follow one another, so reach out now to be top-of-mind.

  • Within as its lead digital media agency in March 2023. 
  • The agency is responsible for all brand & performance digital marketing duties. 
  • We predicted agency shifts when we told you about Movado's new CMO last year. 

Movado's target demographic:  Affluent Gen-Xers & millennials with a male skew

The company will likely:

  • Ramp up digital ad spend
  • Experiment with digital ad placement 
  • Seek creative/media agency partners 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Movado spent about $11.8k on national TV ads YTD, just 8% of the $152.6k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend increased by 77% from $2.1m in 2021 to $3.7m in 2022. 
  • Ad programming: It placed ads during programming such as Antiques Roadshow, Vienna Blood, Making Black America: Through the Grapevine, A Very British Romance with Lucy Worsley, and Amanpour and Company. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Movado spent around $68.8k on digital display ads YTD, a significant decrease from $571k spent in this channel during the same time period of 2022. 
  • YTD data: 8.8m impressions via Facebook (83%), Instagram (12%), and YouTube (5%). 
  • 2021-2022 spend: Full-year spend equaled $3.6m in 2021 and $3.3m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, yotube.com, and wwd.com. 

Additional channel insights  

  • Vivvix: Movado also invests in radio and local broadcast. 

Agency analysis:

  • Opportunity: Get in touch to see if Movado is looking for any more assistance. 
  • Current roster: 

Insight Sources: Broadcast insights estimated by Vivvix.