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Mower | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations, public affairs

Main Telephone
(716) 842-2233
Primary Address
50 Fountain Plaza
Suite 1300
Buffalo, NY 14202
USA

Mower Contacts

Contacts (5/8)
Name Title State
Doug B. Vice Chairman & Chief Brand Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (716) 842-2233
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 50 Fountain Plaza
Suite 1300
Buffalo, NY
14202
USA
Patrick L. Vice President & Media Director NY
Dan L. Associate Media Director NY
Kristy M. Senior Media Planner & Buyer NY
Julie T. Senior Account Supervisor & Public Relations NY

Client Relationships

Current Past

Brand Service From To Media Spend
****** Public Relations *
******* Public Relations *
****** Public Relations *
********* ***** ******* Public Relations *
*******'* ******* Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Travel Opps: Lufthansa promotes chief commercial officer to CEO (Score 48)


Sales Lead: 

  • Bhat isn't located within the US but will still impact Lufthansa's global strategy.
  • He had spearheaded marketing and sales since 2021.
  • The company will reportedly select a new executive, presumably a chief commercial officer, soon.
  • The company will likely:
    • Need additional marketing support
    • Shift strategy
    • Continue increasing spend
    • Seek new agency partners, especially when a replacement is found
  • Target demographic: 
    • Travelers with a wide target demographic ranging from Gen-Z through Gen-X

Additional spending insights:

  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: Since the beginning of 2022, Lufthansa has allocated roughly $542.7k toward digital ads, up 3% from the roughly $525.6k allocated by this point last year.
    • YTD data: The company has earned about 60.6m digital impressions YTD via Facebook (65%), desktop display (22%), Instagram (7%), YouTube (3%), and mobile display (3%) ads.
      • ​​​​​​​​​​​​​​Lufthansa has placed most of this year's desktop display ads site direct onto destinations such as wired.com (17%), arstechnica.com, glamour.com, newyorker.com, and allure.com.
    • Last year: The company's approximate full-year 2022 spend more than tripled to $3.7m from that of $1.2m in 2021.
  • Additional channel insights  
    • The company utilizes OOH, digital, print (newspapers), and Google Ads.

Additional agency insights:

Insight Sources: Digital spend insights estimated by .