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Quirk Creative | Agency Profile, Contacts, AOR, Client Relationships
Service: video advertising
- Main Telephone
- (917) 651-1873
Primary Address
67 35th Street
Suite B513
Brooklyn,
NY
11232
USA
Quirk Creative Contacts
Contacts (3)
Name | Title | State | ||||||||||||
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Meryl D. | Chief Executive Officer | NY | ||||||||||||
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Gaelan D. | Chief Creative Officer & Partner | NY | ||||||||||||
Chris Q. | Account Director | NY |
WinmoEdge
Gen-X, Millennial Digital Opps: PuppySpot appoints marketing VP amid spend declines (Score 50)
Sales lead: This hire signals opportunities for both agency readers and sellers.
- PuppySpot appointed David Mead to its top marketing position, marketing head & VP, effective January 2023.
- Mead most recently served as Sling TV's marketing strategy & growth head.
- He is now responsible for all of the company's marketing operations.
PuppySpot's target demographic: Millennials & Gen-Xers
The company will likely:
- Return to 2021 spending levels
- Diversify ad placement
- Review the current agency roster/hire additional assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2022 spend: PuppySpot spent around $129.8k on digital display ads in 2022.
- 2022 data: 27m impressions via Facebook (48%), desktop display (37%), and Instagram (15%).
- 2020-2021 spend: Full-year spend jumped from $760.7k in 2020 to $1.3m in 2021.
- Ad location: It placed 79% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, cracked.com, and people.com. It placed 21% of these ads indirectly through Google AdX+AdSense and Display & Video 360 onto sites such as earthlink.net, ebay.com, weather.com, drudgereport.com, and aol.com.
Agency analysis:
- Opportunity: Get in touch with Mead to be top-of-mind.
- Current roster:
- Quirk Creative: creative
Insight Sources: Digital spend insights estimated by Pathmatics.