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Jack Taylor PR | Agency Profile, Contacts, AOR, Client Relationships


Service: Public Relations and Communications Services

Main Telephone
(718)-387-1210
Primary Address
445 Grand Street
Brooklyn, NY 11211

Jack Taylor PR Contacts

Contacts (2)
Name Title State
Will M. Account Supervisor NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (718)-387-1210
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 445 Grand Street

Brooklyn, NY
11211
Stephen S. Public Relations Account Executive NY

Client Relationships

Current Past

Brand Service From To Media Spend
***** ***** Public Relations *
********, ***. Public Relations *
********* Public Relations *
****** ***** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Millennial Media Opps: Hyperice hires marketing leader amid spend declines (Score 58)


Sales lead: This hire signals the company will make changes to its marketing strategy & agency roster. 

  • Hyperice hired Andy Miguel as marketing head earlier this year.
  • Miguel joins from Warner Bros. Discovery, where he served as CMO & marketing head of MotorTrend.
  • He is now responsible for go-to-market strategy, partnerships, digital, retail activations, brand experiences, PR, media, & content. 

Target demographic: Millennial athletes

The company will likely:

  • Ramp ad spend back up
  • Build out its agency roster
  • Utilize additional ad channels

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Hyperice spent about $33.3k on national TV ads YTD, a huge decrease from $1.1m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend fell by 62% from $3.4m in 2021 to $1.3m in 2022. 
  • Ad programming: It placed ads during Track and Field. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Hyperice spent approximately $277.5k on digital display ads YTD, a 31% decrease from $400.9k spent in this channel during the same time period of 2022. 
  • YTD data: 37m impressions via Instagram (60%), Facebook (33%), desktop display (3%), mobile display (3%), and YouTube (2%). 
  • 2021-2022 spend: Full-year spend dropped by 76% from $3.8m in 2021 to $915.7k in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as instagram.com, facebook.com, dallascowboys.com, seahawks.com, and youtube.com. 

Agency analysis:

  • Opportunity: Contact the new marketing head now to see if you can pick up some of Hyperice's business. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Pathmatics.