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R&R Partners | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (702)-228-0222
Primary Address
900 South Pavilion Center Drive
Suite 100
Las Vegas,
NV
89144
USA
R&R Partners Contacts
Contacts (5/13)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Randy S. | Chief Strategic Officer & Principal | NV | ||||||||||||
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Sample of Related Brands
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| Fletcher W. | Chief Media & Publishing Officer | NV | ||||||||||||
| Michon M. | President | NV | ||||||||||||
| Arnie D. | Executive Creative Director | NV | ||||||||||||
| Jill B. | Supervisor, Business Development | NV | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ********* *** | Creative, Media Buying, Media Planning, Public Relations | * | ||
| ******* ***** ****** ***** | Media Buying, Media Planning, Creative, Public Relations | * | ||
| ******* **** *********** | Creative, Media Buying, Media Planning | * | ||
| ***** *** | Media Buying, Media Planning | * | ||
| ****** ** ******, ***. | Media Buying, Media Planning | * |
See Winmo sales intelligence in action
WinmoEdge
Brand USA announces new media AOR amid spend increases (Score 63)
Sales lead: This appointment will affect the organization's ad spend & may lead to more agency shifts. .png)
- R&R Partners as its media AOR.
- R&R is responsible for media strategy, planning, and buying.
- This replaces incumbent shop EssenceMediaCom.
Recent DM shifts:
- Staci Mellman joined as integrated marketing SVP in November 2022.
- Mellman most recently served as CMO of Visit Florida.
- Clemen Hernandez joined as senior manager of media planning in April 2023.
- Hernandez most recently served as client success manager of Flashtalking by Mediaocean.
- Jerod Fuchs joined as senior manager of partner marketing in April 2023.
- Fuchs most recently served as business partnerships manager of CrowdRiff.
Target demographic: Millennial tourists
The organization will likely:
- Keep ramping up digital spend
- Revise media strategy
- Conduct additional agency reviews
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Brand USA spent about $71.5k on digital display ads YTD, a 46% increase from $49.1k spent in this channel during the same time period of 2022.
- YTD data: 10.3m impressions via Instagram (49%), Facebook (46%), YouTube (4%), and mobile display (1%).
- 2021-2022 spend: Full-year spend jumped from $69.8k in 2021 to $167.7k in 2022.
- Ad location: It placed 99% of these ads directly onto sites such as instagram.com, facebook.com, youtube.com, and ustravel.org. It placed 1% of these ads indirectly through Outbrain onto ranker.com.
Agency analysis:
- Opportunity: Agency reviews tend to follow one another, so contact Brand USA's DMs for more information.
- Current roster:
- Dentsu mcgarrybowen: creative AOR
- Hill+Knowlton Strategies: PR & social
- Hylink: digital
- R&R Partners: media AOR
Insight Sources: Digital spend insights estimated by Pathmatics.