Blue Plate Media Services | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (908) 918-0202
Blue Plate Media Services Contacts
| Name | Title | State | ||||||||||||
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| David B. | President | NJ | ||||||||||||
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Sample of Related Brands
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| Denise V. | Group Director | NJ | ||||||||||||
| Tim J. | Media Director | NJ | ||||||||||||
Client Relationships
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WinmoEdge
Campaign Imminent: Jakks Pacific taps media AOR amid significant digital display ad spend spike (Score 15)
Toy 
company Blue Plate Media Services. The agency now works closely with the company's senior marketing team to plan integrated, localized media via Linear TV, digital, social, CTV and alternative media.
According to Adbeat, Jakks really started investing in digital display in August 2020 and hasn't slowed down since; out of the roughly $211.5k allocated toward this channel from November 2018-2020, 99% ($208.7k) was allocated after August 2020. 100% of this recent spend went toward YouTube videos.
I expect spend in this channel to remain strong through the end of the gift-giving holiday season (Q4). Jakks targets kids, especially boys, and their parents, and the recent spike in YouTube advertising spend signals a target demographic skew toward Gen-Z. Kantar data reports the company also started utilizing local broadcast this year.
Agency & martech readers - Considering how often agency reviews follow one another, reach out soon to secure potential creative, digital analytics and/or social media management work.