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Beacon Media Group | Agency Profile, Contacts, AOR, Client Relationships
Service: digital media
- Main Telephone
- (201) 335-0032
Primary Address
One International Boulevard
Suite 1110
Mahwah,
NJ
07495
USA
Beacon Media Group Contacts
Contacts (5/6)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Donna M. | President | NJ | ||||||||||||
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| Kathleen C. | Global Chief Marketing Officer | NJ | ||||||||||||
| Jasmine C. | Manager, Integrated Traffic | NJ | ||||||||||||
| Jake M. | Associate Digital Media Planner & Buyer | NJ | ||||||||||||
| Nicole M. | Digital Media Planner & Buyer | NJ | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Millennial, Gen-X Opps: Funko taps new marketing VPs (Score 49)
- The company hired Sly as its marketing VP in September 2022.
- She came from Crocs, where she served as the global marketing VP.
- Beré became Funko's brand and marketing VP in March 2022.
- He joined the company in June 2019 and most recently served as its senior marketing director.
- Funko is still in search of a new CMO to succeed Ginny McCormick, who left in March 2021.
- The company will likely:
- Shift its strategy
- Ramp up ad spend
- Seek new agency partners
- Target demographic:
- Nerdy millennials and nostalgic Gen-X
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- 2021-2022 spend: Funko hasn't utilized national TV since Q1 2022, when it allocated approximately $3.1k toward the channel. It allocated much more, approximately $1.5m, in 2021.
- 2022 ad programming: Its 2022 commercials targeted kids (and the parents watching TV with those kids) viewing shows and movies such as Minions, We Baby Bears, The Amazing World of Gumball, Craig of the Creek, and Baby Looney Tunes.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: The company spent roughly $6.9m on digital ads last year, down slightly (3%) from the roughly $7.1m spent in 2021.
- 2022 data: In 2022, Funko earned around 874.4m digital impressions via Facebook (62%), Instagram (35%), desktop display (2%), and desktop video (1%) ads.
- Additional channel insights
- The company utilizes YouTube ads as well.
- As you can tell from the video above, Funko is also investing in experiential activations and is pursuing both celebrity partners (such as one with Snoop Dogg) and retail expansion.
Additional agency insights:
- Opportunity: These DM shifts could lead to agency reviews, especially if Funko finds a new CMO, so get in touch soon to remain top-of-mind.
- Current agency roster:
Insight Sources: Broadcast insights estimated by .