Frank Advertising | Agency Profile, Contacts, AOR, Client Relationships
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Frank Advertising Contacts
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Lori D. | Senior Vice President | NJ |
WinmoEdge
Gen-X, Boomer Opps: Clos du Bois features Courtney Cox in new campaign
Courtney Cox starts to address ageism in alcohol advertising in a new campaign from Ogilvy, "Long Live" features other people over the age of 50 who are living their best lives. Representation matters, and older people should be reflected in ad campaigns. This campaign rolled out across streaming platforms Roku, Hulu Originals and YouTube, and it'll be amplified by digital and social channels. Sellers able to offer high-ROI strategies among older Gen-X and boomers should contact soon to secure last-minute ad dollars.
According to Pathmatics, Clos du Bois hasn't invested in digital ads since 2021. The brand ended up spending roughly $94.1k on this channel last year, less than half of the roughly $2.8m it spent in 2020. So far this year, Clos du Bois has earned ~10.2mdigital impressions via Facebook (54%) and Instagram (46%) ads.
Hopefully, spend will pick back up as the wine brand continues pushing the new campaign on digital channels. As I briefly mentioned, sellers able to offer relevant ad space should get in touch.
Agency & martech readers - Parent company HMT Associates.