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Campaign Imminent: Hotels.com taps PR AOR amid spending increases

Less than a year after selecting Olson Engage as its PR AOR. The agency replaces H+K Strategies, incumbent AOR since 2016, and its duties will include working with the company's integrated agency team.

Hotel.com's top spending periods are typically Q1-Q2, so last minute ad revenue could still be available. Its target demographic consists of travel endemic peoples, and it hired

In 2018, iSpot reports that Hotels.com spent more than $67.3 million on national TV commercials targeting a variety of male audiences (see targeting right). The company's total spend for the year ended up significantly increasing from that of $50.1 million in 2017, which had dropped slightly from the $57.1 million spent the previous year.

According to Adbeat, within the past year, Hotels.com spent $14 million on digital display ads placed mostly through YouTube and direct channels. Top publishers include youtube.com, thehill.com, fodors.com, answers.com and ticketmaster.com. This full spend increased notably from the mere $1,100 spent in this channel in 2017.

Agency & martech readers - since, as you're well aware, PR hires typically follow other agency reviews, reach out sooner than later for potential creative work. CP+B, Hotels.com's former media AOR, currently handles its creative, but who knows how long that will last.