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Gigunda Group | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(603) 314-5000
Primary Address
139 Flightline Road
Portsmouth, NH 03801
USA

Gigunda Group Contacts

Contacts (1)
Name Title State
Ryan F. Founder & Chief Executive Officer NH
Sample of Related Brands
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Email: *****@*******.***
Main Phone: (603) 314-5000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 139 Flightline Road

Portsmouth, NH
03801
USA

Client Relationships


Brand Service From To Media Spend
*** & *****'* ********, ***. Social *

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WinmoEdge

Millennial Media Opps: Ben & Jerry's launches campaign to support calling on the Senate


Ben & Jerry's debuted a campaign on 4/20 that will continue rolling out. It teamed up with the American Civil Liberties Union on a joint campaign that included digital ads on social media platforms. The ads link to ways Americans can easily, with one click, send messages to their Senators. The initiative is designed to make sure those most affected by the war on drugs and mass incarceration - people of color - actually benefit from cannabis decriminalization. The brand is calling on the Senate to step up immediately and pass its version of the Marijuana Opportunity Reinvestment and Expungement Act. I expect Ben & Jerry's to work with similar causes in the future. For now, sellers able to get this digital campaign in front of as many consumers as possible should contact to secure last-minute ad dollars.

So far this year, Pathmatics reports the ice cream brand has spent roughly $840.6k on digital ads, only around half of the roughly $1.7m it spent within the same 2021 timeframe. Ben & Jerry's estimated full-year 2021 spend reached $10.7m, almost double that of $5.5m in 2020. The brand has earned ~119.9m digital impressions YTD via Facebook (47%), Twitter (24%), Instagram (22%) and desktop display (7%) ads.

Ben & Jerry's has a wide target demographic that skews toward millennials. As I briefly mentioned, it will likely continue supporting causes like this and may need help getting the message out. According to Kantar datat, the brand also invests in radio and OOH.

Agency & martech readers - Keep Ben & Jerry's on your radar for future project-based work; for now, it doesn't show major signs of upcoming agency reviews. Mindshare.