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GYK Antler | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (617) 303-1615
Primary Address
93 Summer Street
Boston,
MA
02110
USA
GYK Antler Contacts
Contacts (5/21)
Name | Title | State | ||||||||||||
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Phyllis M. | Director of Media Operations & Buying | MA | ||||||||||||
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Travis Y. | Chief Executive Officer | MA | ||||||||||||
Erin R. | Chief Growth Officer | MA | ||||||||||||
Sophia C. | Director, Account Services | MA | ||||||||||||
Nancy B. | Executive Director, Operations | MA |
WinmoEdge
Male Millennial, Gen-Z Opps: Red Bull loses marketing chief (Score 32)
Sales lead: Be prepared to reach out to this company as soon as it finds a new CMO.
- February 2023.
- Turner joined the company in 2015 as NA marketing director.
- He worked his way up to CMO in 2020.
- We will be sure to update you as soon as any news surfaces.
RB's target demographic: Male millennials & Gen-Zers
Once it finds a new CMO, the company will likely:
- Conduct agency reviews
- Revise marketing strategy
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: RB spent around $7.5m on national TV ads YTD, a 27% decrease from $10.3m spent in this channel during the same time period of 2022.
- 2021-2022 spend: Full-year spend decreased by 12% from $64.6m in 2021 to $56.8m in 2022.
- Ad programming: It placed ads during programming such as NBA Basketball, SportsCenter, NFL Football, College Basketball, and Family Guy.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: RB spent approximately $5.4m on digital display ads YTD, an 80% increase from $3m spent in this channel during the same time period of 2022.
- YTD data: 512m impressions via YouTube (41%), Instagram (34%), desktop video (19%), and Facebook (6%).
- 2021-2022 spend: Full-year spend dropped by 43% from $38.3m in 2021 to $21.8m in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as youtube.com, instagram.com, twitch.tv, facebook.com, and insidenova.com.
Additional channel insights
- Vivvix: RB also invests in OOH, print, and local broadcast.
Agency analysis:
- Opportunity: The accounts will become vulnerable once RB names a new marketing chief.
- Current roster:
- Archrival: experiential
- GYK Antler: social
- PHD: media buying & planning
- Publicis.Sapient: digital
- The Many: creative
- White Pants Agency: creative
- World Wide Mind: digital
- Edenspiekermann Los Angeles: creative
Insight Sources: Broadcast insights estimated by Vivvix.