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AC&M Group | Agency Profile, Contacts, AOR, Client Relationships


Service: multicultural marketing & communications agency

Main Telephone
(704) 697-4400
Primary Address
1307 West Morehead Street
Suite 206
Charlotte, NC 28208
USA

AC&M Group Contacts

Contacts (5/11)
Name Title State
Jaime C. Chief Executive Officer & Founder NC
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (704) 697-4400
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1307 West Morehead Street
Suite 206
Charlotte, NC
28208
USA
Pacino M. Partner & Chief Marketing Officer NC
Lonnie S. Media Director NC
Manolo G. Creative Director NC
Michael D. Art Director NC

Client Relationships

Current Past

Brand Service From To Media Spend
********* Multicultural *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-X Opps: Bojangles appoints marketing chief amid spend increase (Score 61)


Sales lead: Reach out to the new CMO to offer ad space & inquire about agency opportunities. 

  • Bojangles hired Tom Boland as CMO, effective March 2023. 
    • Boland joins from Barstool Sports, where he served as marketing VP. 
    • He is responsible for media planning, creative partnerships, finding new customers, and coordinating with other departments. 
  • Incumbent CMO Jackie Woodward will remain with the company until September to help with the transition. 
  • We told you about Bojangles' new growth VP Patricia Halpin in January.

Bojangles' target demographic: Male Gen-X & millennial sports fans

The company will likely:

  • Continue increasing ad spend
  • Review the current agency roster/hire additional assistance
  • Focus on growth (recent growth VP hire) 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Bojangles spent about $255.1k on national TV ads YTD after not allocating any budget toward this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend jumped from $23.1k in 2021 to $395.5k in 2022. 
  • Ad programming: It placed ads during programming such as College Basketball, Women's College Basketball, O'Neill Outside, The Rally, and World Poker Tour. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Bojangles spent around $780.3k on digital display ads YTD, an 8% increase from $728.7k spent in this channel during the same time period of 2022. 
  • YTD data: 103.4m impressions via Facebook (68%), Instagram (29%), YouTube (1%), and desktop display (1%). 
  • 2021-2022 spend: Full-year spend increased by 22% from $4.1m in 2021 to $5m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, wsoctv.com, and wistv.com. 

Additional channel insights  

  • Vivvix: Bojangles also invests in OOH and local broadcast. 

Agency analysis:

  • Opportunity: CMO hires are the number one sign of potential agency shifts. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.