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BarkleyOKRP | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (816)-842-1500
Primary Address
1740 Main Street
Kansas City,
MO
64108
USA
BarkleyOKRP Contacts
Contacts (5/85)
Name | Title | State | ||||||||||||
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Bill F. | Founder | MO | ||||||||||||
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Stephanie P. | Chief Client Experience Officer | MO | ||||||||||||
Jeff K. | Chief Executive Officer | MO | ||||||||||||
Jason P. | Chief Growth Officer | MO | ||||||||||||
Dan F. | President & Chief Operating Officer | MO |
WinmoEdge
Community Coffee kicks off first push from new creative partner (Score 38)
Sales lead: Contact this brand's DMs now to offer last-minute campaign ad space.
- Baker & Bonner.
- The campaign is headlined by a 30-second spot called "Bustin' Loose."
- The spot will be supported across TV, online video, and social media.
- We told you about CC naming the agency its creative AOR in December.
Target demographic: Millennials
The company will likely:
- Significantly increase ad spend
- Ramp up promotional activity
- Seek additional agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: CC spent just $13.2k on digital display ads YTD, a huge decrease from $1.7m spent in this channel during the same time period of 2022.
- YTD data: 1.6m impressions via Facebook (47%), Instagram (32%), and YouTube (21%).
- 2021-2022 spend: Full-year spend increased by 70% from $2m in 2021 to $3.4m in 2022.
- Ad location: It placed 100% of these ads directly onto facebook.com, instagram.com, and youtube.com.
Additional channel insights
- Vivvix: CC also utilizes OOH, print, and local broadcast.
Agency analysis:
- Opportunity: CC picked up new media AORs last year, so reach out to offer PR, digital, and social media assistance.
- Current roster:
- Barkley: media AOR
- Baker & Bonner: creative AOR
Insight Sources: Digital spend insights estimated by Vivvix.