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Barkley | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(816) 842-1500
Primary Address
1740 Main Street
Kansas City, MO 64108
USA

Barkley Contacts

Contacts (5/89)
Name Title State
Jeff K. Chief Executive Officer MO
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (816) 842-1500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1740 Main Street

Kansas City, MO
64108
USA

Jason P. Chief Growth Officer MO
Dan F. President & Chief Operating Officer MO
Chris C. Chief Strategy Officer MO
Lindsay D. President, Public Relations & Executive Vice President, Purpose & Sustainability MO

Client Relationships


Brand Service From To Media Spend
*** ******** Creative *
** **** ***** ***. Creative *
***** ****** ****** Media Buying, Media Planning *
*******, ***. Digital, Creative, Social *
********** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Female Gen-X, Millennial Digital Opps: At Home taps media AOR (Score 57)


Sales lead: This appointment will affect the company's marketing strategy & could lead to additional agency shifts. 

  • Ovative its media AOR in March 2023.
  • The agency will handle paid search, paid social, display, video, and affiliate channels. 
  • I believe this replaces incumbent shop Mediahub Global Boston

ATG's target demographic: Gen-X & millennial women 

The company will likely:

  • Review other accounts/seek additional agency assistance
  • Revise media strategy
  • Launch an ad campaign 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: ATG spent approximately $1.2m on digital display ads YTD, about the same as the $1.3m spent in this channel during the same time period of 2022. 
  • YTD data: 160.9m impressions via Facebook (50%), Instagram (32%), YouTube (14%), desktop display (4%), and mobile display (1%). 
  • 2021-2022 spend: Full-year spend increased by 16% from $12.2m in 2021 to $14.1m in 2022. 
  • Ad location: It placed 95% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, theblaze.com, and drugs.com. It placed 5% of these ads indirectly through Google AdX+AdSense onto sites such as listenonrepeat.com, oregonlive.com, 9gag.com, dmv.org, and looper.com.

Additional channel insights  

  • Vivvix: ATG also invests in OOH.

Agency analysis:

  • Opportunity: Reach out now to see if ATG is planning another review. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Vivvix