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Barkley | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone (816) 842-1500
Main Fax
Primary Address
1740 Main Street
Kansas City, MO 64108

Barkley Contacts

Contacts (5/47)
Name Title State
Bill F. Founder MO
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (816) 842-1500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1740 Main Street
Kansas City, MO

Jeff K. Chief Executive Officer MO
Dan F. President & Chief Operating Officer MO
Tim G. Chief Idea Officer MO
Amy A. Chief Legal Counsel & Executive Vice President, Human Resources MO

Client Relationships

Brand Service From To Media Spend
******** ******* *********, ***. public relations 2001 present *******
******** ****** ********, ***. AOR - creative 2008 present *****
** **** ***** ***. Creative 2018 present ******
*** * *****, ***. creative 2007 present *******
***** ****** AOR - media buying & planning 2008 present *

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Score 82 - Account in Jeopardy: Noodles & Co boosting marketing to raise brand awareness

During last week's Q4 earnings call,

He started by saying that there is an "enormous" opportunity for the brand in terms of brand awareness. He noted that while the Noodle's concept is unique and differentiated, this is more of a long-term benefit. In the short-term, the company has to work harder to build that awareness , and the company has not traditionally spent much to "bring the brand to life" from a marketing perspective.

The marketing that the company has done in the past, he said, was sort of for naught, since operations were not in a place where guests were getting the best brand experience. This means the focus has been on getting operations "back to a level that when we did activate the brand through marketing, we would be giving a great experience."

"I feel we are pretty darn close to that," said Boennighausen, and as such, "you will start seeing is actually activating a marketing level spend that's higher than where we are at today." Specifically, short-term plans are to accelerate a "lot of our" digital media and direct mail, as well as traditional media in Noodles' more established markets (traditional media will expand over time).

Sellers - these are your marching orders: look for dollars in these channels, particularly in markets such as Denver, DC, Indianapolis and Colorado Springs. Sellers with a millennial parent focus will likely have an advantage here, as well. 

Last summer, Noodles appointed Jonathan Tress as marketing VP (more

Additional Information

Media Spend: Per Kantar Media, Noodles spent $2.1 million on measured media through Q3 2016 - nearly double what was spent for full 2015 ($1.2 million). Interestingly, most of this spend was allocated to radio and outdoor ads. 

Digital Breakdown: Year to date, Pathmatics reports that Noodles has spent only $800 on digital display ads (308,000 impressions). This is a significant decrease from the same period last year, when $4,400 was spent (442,000 impressions). 

For full 2016, Noodles spent $41,500 on digital display ads (12.8 million impressions) - the majority of which were desktop ads (85%). See chart for impressions sources and spend share.

Top ad destinations included,,, and 

Noodles & Company
520 Zang St. 
Suite D 
Broomfield, CO 80021 
(720) 214-1900   

Jonathan Tress
Vice President, Marketing
(720) 214-1900