Periscope | Agency Profile, Contacts, AOR, Client Relationships

• This will mark Periscope's first foray into tourism.
• The organization is likely to:
  • Launch a new campaign soon
  • Increase ad spend
  • Conduct additional agency reviews
• Target demographic: 
  • Gen-Z and millennials

Additional recent news:

• MM's team has also grown. In February 2022, Katie McMahon joined the organization as a senior marketing manager.
• She previously served as a director of marketing and strategic partnerships at Minnesota Computers for Schools.

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: MM has only spent roughly $1.1k on digital ads YTD, a significant decrease from the roughly $17.5k spent by this point last year.
  • YTD data: So far this year, the organization has earned ~222.8k digital impressions, 100% via Twitter ads.
  • Last year: In 2021, MM spent approximately $25.4k on this channel, only about a quarter of the approximately $99.2k spent in 2020.

Additional agency insights:

• Opportunity: Agency reviews often follow one another, so contact soon to offer PR, media, and/or digital analytics services.
• Current agency roster:
  • Periscope: Creative AOR