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Millennial Media Opps: Summit Brewing launches campaign, new beer to celebrate baseball season

Periscope, the campaign works with the Minnesota Twins; Summit is the club's official "Hometown Craft Beer." The new campaign combines baseball nostalgia with beer and ASMR. The campaign includes radio, and the Twins Pils beer made for it will be available at Target Field, along with at select retailers in Minneapolis, ND, SD, IA and WI.

So far this year, Pathmatics reports Summit has spent roughly $3.2k on digital ads; it had not invested yet in this channel by this point last year. In 2021, the brand ended up spending roughly $16.7k on this channel, almost double the roughly $9k it spent in 2020. Summit has earned around 352.3k digital impressions YTD, 100% via Facebook ads.

The company tends to primarily target millennials, so sellers able to offer high-ROI strategies among this audience should get in touch soon to secure last-minute ad dollars from this new campaign. Remember, Summit is also advertising locally in and around MN; it may also advertise the new beer regionally in ND, SD, IA and WI. The company may seek similar sponsorship opportunities in the future.

Agency & martech readers - I don't see any major signs of upcoming agency reviews right now, but you may have a shot at future project-based work. Along with Periscope, Winmo states Summit works with Modern Climate on creative.