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Assembly | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(612) 308-9179
Primary Address
400 1st Avenue N
Suite 700
Minneapolis, MN 55401
USA

Assembly Contacts

Contacts (5)
Name Title State
Andrea T. Global Chief Client Officer MN
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (612) 308-9179
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 400 1st Avenue N
Suite 700
Minneapolis, MN
55401
USA
Amanda S. Group Director MN
Kyle N. Director, Client Services MN
Jordan S. Senior Manager, Account Management MN
Emily S. Senior Manager, Marketing MN

Client Relationships

Current Past

Brand Service From To Media Spend
*** ******** *********** Digital *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: LinkedIn taps social media AOR (Score 19)


Sales Lead: 

  • We predicted LinkedIn would select a new social media agency partner Golin.
  • Golin had been LinkedIn's social media agency partner since July 2021.
  • The company will likely:
    • Ramp up spend, especially paid social spend
    • Seek additional new agency partners
  • Target demographic: 
    • Consumers: A wide target demographic ranging from job-seeking Gen-Z through Gen-X
    • B2B: Businesses seeking employees

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • 2021-2022 spend: LinkedIn spent approximately $18.7m on national TV commercials last year, down 42% from the approximately $32.4m spent in 2021.
    • 2022 ad programming: Its 2022 commercials targeted male sports enthusiasts watching shows such as NFL Football, College Basketball, NBA Basketball, College Football, and Shark Tank.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • 2021-2022 spend: In 2022, the company allocated roughly $48.7m toward digital ads, down 33% from the roughly $73.1m allocated in 2021.
    • 2022 data: LinkedIn earned around 6.1b digital impressions last year via Facebook (55%), desktop video (19%), Twitter (9%), Instagram (8%), desktop display (8%), and mobile display (1%) ads.
  • Additional channel insights  
    • The company utilizes radio, local broadcast, and Google Ads.
    • LinkedIn sponsors podcasts such as The Daily, Today, Explained, The Ramsey Show, NPR News Now, and TED Talks Daily.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Podchaser.