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Campaign Imminent: Belle Tire taps PR AOR (Score 71)
Since appointing CMO Vivek Saran opens its 100th retail location. When we last reported on the company, it was refreshing its brand and has since appointed former consulting creative director at Ackley Creative, Chad Ackley, as executive creative director.
According to Pathmatics, a YTD digital display spend of $9,700 has generated 1.5 million impressions, with most ads placed site direct (57%) and top destinations including fox2detroit.com, clickondetroit.com, and buzzfeed.com. BT has already surpassed its total 2017 spend of $5,800, which had decreased from $31,900 the previous year.
Agency & martech readers - considering that PR hires typically follow other agency reviews, other work may become available soon. The company's AOR has been since 2016, still under average agency tenure (3-4 years).