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Lambert | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations

Main Telephone
(616) 233-0500
Primary Address
47 Commerce Avenue Southwest
Grand Rapids , MI 49503
USA

Lambert Contacts

Contacts (5/22)
Name Title State
Kimberly H. Managing Partner, Strategic Growth MI
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (616) 233-0500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 47 Commerce Avenue Southwest

Grand Rapids , MI
49503
USA
Jeff L. Chairman MI
Don H. Managing Partner MI
Matt J. Partner & Managing Director MI
Andy L. Senior Director MI

Client Relationships

Current Past

Brand Service From To Media Spend
***** **** Public Relations *
******** ******** *********** *********** Public Relations *
**** ******** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Millennial Media Opps: Vari taps media AOR (Score 64)


Sales lead: Agency reviews tend to follow one another, so get in touch now to be top-of-mind. 

  • 9thWonder as its media AOR in February 2023. 
    • The agency is tasked with branding, building awareness, and lead generation.
    • It will also handle strategic media development and media buying. 
  • Vari promoted Kassie Dunaway to marketing SVP in August 2022. 
    • Dunaway joined the company as marketing VP in 2019. 

Vari's target demographic: Millennials & Gen-Xers

The company will likely:

  • Revise media strategy
  • Increase ad spend
  • Hire additional agency assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Vari has not allocated any budget toward national TV ads so far this year. 
  • 2021-2022 spend: Full-year spend equaled $112.1k in 2022.
    • It did not invest in this channel during 2021. 
  • 2022 ad programming: It placed ads during programming such as FOX and Friends, New Day with John Berman and Brianna Keilar, CNN Newsroom With Poppy Harlow and Jim Sciutto, FOX & Friends First, and Early Start With Christine Romans and Laura Jarrett. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Vari spent approximately $163.7k on digital display ads YTD, a 31% increase from $125.2k spent in this channel during the same time period of 2022. 
  • YTD data: 21.5m impressions via Facebook (80%) and Instagram (19%). 
  • 2021-2022 spend: Full-year spend equaled $1.4m in 2021 and $1.2m in 2022. 
  • Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com. 

Agency analysis:

  • Opportunity: Reach out now to offer creative, digital, or social media assistance.
  • Current roster:

Insight Sources: Broadcast insights estimated by Pathmatics.