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Brogan & Partners | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (248) 341-8200
Main Fax (313) 874-8565
Primary Address
800 North Woodward Avenue
Suite 100
Birmingham, MI 48009
USA

Brogan & Partners Contacts

Contacts (5/6)
Name Title State
Marcie B. Board Member MI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (248) 341-8200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 800 North Woodward Avenue
Suite 100
Birmingham, MI
48009
USA

Maria M. Chief Executive Officer MI
Vong L. Partner & Associate Creative Director MI
Ellyn D. Managing Partner MI
Becky R. Media Director MI

Client Relationships


Brand Service From To Media Spend
***** **** ****** ****** Creative 2016 present *******

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WinmoEdge

Campaign Imminent: Detroit's Henry Ford Health System hires new AOR


Subject: Creative, media, TV, digital, online, outdoor, sponsorship

Company: Henry Ford Health System (HFHS), health system in Detroit.

Opportunity: Hired Birmingham, MI-based Harrison Media

Additional Insight

Incumbent:  “Ghetto Day” email fiasco

Media Spend: $16.4 million went to measured media last year, up $1 million from 2014, according to Kantar Media. Almost all of Henry Ford's ad budget since 2014, at least $12.8 million annually, has gone to search. The remainder mostly supports spot TV, display and out-of-home (OOH) ads. 

Digital Breakdown:  About $433,000 has gone to 58.2 million desktop impressions since last October, MediaMath. Top targeted sites include asclickondetroit.com, freep.com, wxyz.com, detroitnews.com and sparkpeople.com. 

During the same period video has received almost no support, while $36,300 went to 6.4 million mobile impressions, which were bought similarly to desktop. Top mobile partners include clickondetroit.com, webmd.com, wxyz.com medicinenet.com, rxlist.com and everydayhealth.com. 

Henry Ford Health System 
One Ford Place 
Suite 3B 
Detroit, MI 48202
(313) 874-4040

Rose Glenn
Senior Vice President, Communications & Chief Marketing Officer
(313) 874-3947
​rglenn1@hfhs.org