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VIA | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(207) 221-3000
Primary Address
619 Congress Street
Portland, ME 04101
USA

VIA Contacts

Contacts (5/24)
Name Title State
David B. Chief Strategy Officer ME
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (207) 221-3000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 619 Congress Street

Portland, ME
04101
USA
Dillon T. Chief Revenue Officer ME
Daniel R. Co-Founder & Chief Executive Officer ME
John C. Chairman & Founder ME
Ivan S. Chief Financial Officer ME

Client Relationships

Current Past

Brand Service From To Media Spend
*** & ****** Creative *
*** & ****** ********** & *************** Creative *
*** & ****** **** **** Creative *
*** * *****, ***. Branding & Identity, Media Buying, Media Planning *
******** Creative *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Big Y Foods taps new AOR, significantly increases digital spend (Score 44)


Sales Lead: 

  • This shift seems to have replaced incumbent AOR The Mars Agency, but we will let you know when we are 100% sure.
  • The company will likely:
    • Launch a new campaign soon
    • Continue increasing spend
    • Seek additional new agency partners
  • Target demographic: 
    • Gen-Z and millennials, specifically moms and household DMs in general

Additional spending insights:

  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, BYF has spent approximately $1.5m on digital ads, 57% more than the approximately $952.8k spent by this point last year.
    • YTD data: The company has earned around 177m digital impressions YTD via Facebook (6&%), Instagram (17%), YouTube (13%), desktop display (1%), mobile display (1%), and desktop video (1%) ads.
    • Last year: In 2022, BYF spent roughly $3.2m on this channel, flat from the roughly $3.2m spent in 2021.
  • Additional channel insights  
    • The company utilizes digital, local broadcast, OOH, radio, and Google Ads.

Additional agency insights:

  • Opportunity: Additional agency reviews could easily follow this one, so contact soon to be top-of-mind.
  • Current agency roster:
    • VIA: AOR (May 2023)

Insight Sources: Digital spend insights estimated by .