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VIVA Creative | Agency Profile, Contacts, AOR, Client Relationships




Service: marketing & advertising

Main Telephone
(301) 670-9700
Primary Address
164 Rollins Avenue
Floor 12
Rockville, MD 20852
USA

VIVA Creative Contacts

Contacts (5/29)
Name Title State
Emily G. Founder & Chief Creative MD
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (301) 670-9700
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 164 Rollins Avenue
Floor 12
Rockville, MD
20852
USA

Manfred S. President Post Production MD
Bob C. President, Live Events MD
Joe T. President, Content & Creative MD
Av G. Director of Digital Production MD

Client Relationships


Brand Service From To Media Spend
********** ********* Creative *

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Campaign Imminent Update: Washington Nationals taps marketing team members


Update: Shortly after moving AOR duties to Washington Nationals has made several notable team member hires. ​Ketsia Colimon, 15-year team veteran, has been selected as communications VP. Jeff Newman, former experiential sales VP at iHeartMedia, has stepped up as Washington's VP of global partnerships, effective October. Amanda Tischler, previously the team's senior global partnership strategy and development director, has been promoted to the position of marketing VP. Also worth mentioning is the selection of Cassidy Lien, former game presentation VP for Phoenix Suns, as game entertainment VP.

Since the article below was published, MLB's YTD national TV and digital display spends have increased to $1.5 million and $3.8 million, respectively.

Read more about the MLB's recent partnerships here.


Below was originally published on 7/19:

The Lewis Media Partners.

Baseball season lasts through September, so sellers should begin reaching out soon for potential last-minute ad revenue.

So far this year, iSpot reports that the MLB has spent $928,612 on national TV commercials largely targeting, surprisingly enough, various baseball programs (see targeting right). The league's total 2017 spend of roughly $10 million more than doubled that of $4.2 million the previous year.

According to Pathmatics, a year-to-date (YTD) digital display spend of $2.9 million has generated 194.8 million impressions, with most (95%) ads placed site direct on destinations including milb.com, kohls.com, espn.com, cbssports.com, and expedia.com. Last year, the MLB's full spend decreased to $5.3 million from $9 million in 2016.

Agency & media readers - while agency reviews typically follow one another, with both creative and media work newly off the table, I'd set my sights elsewhere.