The Lewis Media Partners.
Baseball season lasts through September, so sellers should begin reaching out soon for potential last-minute ad revenue.
So far this year, iSpot reports that the MLB has spent $928,612 on national TV commercials largely targeting, surprisingly enough, various baseball programs (see targeting right). The league's total 2017 spend of roughly $10 million more than doubled that of $4.2 million the previous year.
According to Pathmatics, a year-to-date (YTD) digital display spend of $2.9 million has generated 194.8 million impressions, with most (95%) ads placed site direct on destinations including milb.com, kohls.com, espn.com, cbssports.com, and expedia.com. Last year, the MLB's full spend decreased to $5.3 million from $9 million in 2016.
Agency & media readers - while agency reviews typically follow one another, with both creative and media work newly off the table, I'd set my sights elsewhere.