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Unconquered | Agency Profile, Contacts, AOR, Client Relationships
Service: Integrated
- Main Telephone
- (646) 694-8109
Primary Address
3700 O'Donnell Street
Suite 200
Baltimore ,
MD
21224
USA
Unconquered Contacts
Contacts (2)
Name | Title | State | ||||||||||||
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Brian S. | Co-Founder & Chief Executive Officer | MD | ||||||||||||
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Jonathan H. | Co-Founder & Chief Creative Officer | MD |
WinmoEdge
Digital Opps: 2U promotes marketing chief (Score 57)
Sales lead: These DM shifts will affect the company's marketing strategy & agency roster.
- 2U promoted Michael Kurbjeweit to CMO late last year.
- Kurbjeweit joined the company in 2013 and most recently served as marketing strategy SVP.
- It hired Megan Owens as senior director of marketing strategy in January 2023.
- Owens joined as media strategy director at Media.Monks.
2U's target demographic: Universities
The company will likely:
- Ramp ad spend back up
- Revise ad placement
- Build out the agency roster
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: 2U has not allocated any budget toward digital display ads so far this year.
- 2021-2022 spend: Full-year spend fell from $14.8k in 2021 to $7k in 2022.
- 2022 data: 3m impressions via desktop display (100%).
- Ad location: It placed 100% of these ads indirectly through Google AdX+AdSense onto yahoo.com.
Agency analysis:
- Opportunity: Reach out to the recently promoted CMO now to see if you can pick up some of this company's business.
- Current roster:
- Unconquered: creative
Insight Sources: Digital spend insights estimated by Pathmatics.