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InkHouse Public Relations | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
- Main Telephone
- (781) 966-4100
Primary Address
260 Charles Street
Suite 200
Waltham,
MA
02453
USA
InkHouse Public Relations Contacts
Contacts (5/7)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Beth M. | Chief Executive Officer | MA | ||||||||||||
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| Alison M. | Chief Operating Officer | MA | ||||||||||||
| Jen W. | Account Director | MA | ||||||||||||
| Stephanie F. | Senior Vice President | MA | ||||||||||||
| Anne B. | Executive Vice President & General Manager - California | MA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Incredible Health hires marketing chief amid spend increases (Score 60)
Sales lead: Reach out to the new CMO to offer ad space & agency services. .png)
- Incredible Health (IH) hired Peter Scherr as CMO in March 2023.
- Scherr brings extensive CMO experience having held the position at Better, Vroom, and Pagaya.
- He now leads all marketing initiatives for IH.
IH's target demographic: Gen-Z & millennial nurses seeking employment
The company will likely:
- Continue to ramp up digital ad spend
- Invest in new ad channels
- Build out the agency roster
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: IH spent around $1.2m on digital display ads YTD, a 76% increase from the $680.4k spent in this channel during the same time period of 2022.
- YTD data: 167.1m impressions via Facebook (66%) and Instagram (34%).
- 2021-2022 spend: Full-year spend jumped 88% from $1.6m in 2021 to $3m in 2022.
- Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com.
Agency analysis:
- Opportunity: CMO hires are the number one sign of upcoming agency appointments.
- Current roster:
Insight Sources: Digital spend insights estimated by Pathmatics.