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Gear Communications | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations

Main Telephone
(781) 279-3200
Primary Address
48 Elm Street
Stoneham, MA 02180
USA

Gear Communications Contacts

Contacts (4)
Name Title State
Connie S. Partner & Chief Operating Officer MA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (781) 279-3200
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 48 Elm Street

Stoneham, MA
02180
USA
Jennifer G. Owner MA
Nia C. Senior Account Executive MA
Kate N. Senior Vice President MA

Client Relationships

Current Past

Brand Service From To Media Spend
*******, ***. Public Relations *
***** & **** ***. Media Buying, Media Planning *
**** ****, ***. Public Relations *
** ***** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Female Gen-Z, Millennial Digital Opps: Peach & Lily hires marketing VP, launches campaign (Score 59)


Sales lead: Get in touch with the new marketing VP to offer ad space & agency assistance. 

  • Peach & Lily Inc. (P&L) hired Jade Simmons as marketing VP, effective December 2022.
    • Simmons joins from T3, where she was the senior director of brand & product marketing.
  • The company also hired Alexandra Bonvouloir as eCommerce & marketing VP in June 2022. 
    • Bonvouloir most recently served as marketing & digital VP of Something Navy. 

In other news:

  • P&L launched a brand campaign in December 2022 called "Beauty Without Secrets." 
  • It will run through January 2023 across digital channels and OOH ads in NYC subways. 
  • Digital elements include CTV, Facebook, Instagram, TikTok, and YouTube.

P&L's target demographic: Gen-Z & millennial women 

The company will likely:

  • Ramp up ad spend 
  • Experiment with new marketing channels
  • Review the current agency roster/hire additional assistance 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: P&L spent around $202.4k on digital display ads in 2022. 
  • 2022 data: 25.8m impressions via Instagram (64%) and Facebook (36%). 
  • 2020 & 2021 spend: Full-year spend jumped by 39% from $170k in 2020 to $237.2k in 2021. 
  • Ad location: It placed 100% of these ads directly onto instagram.com and facebook.com. 

Agency analysis:

  • Opportunity: Reach out to the new marketing leader now to be top-of-mind. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Pathmatics.