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Comm | Agency Profile, Contacts, AOR, Client Relationships
Service: full-service
- Main Telephone
- (508) 620-6664
Primary Address
75 Fountain Street
Framingham,
MA
01702
USA
Comm Contacts
Contacts (5/11)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Joanna B. | Agency Partner, Strategy | MA | ||||||||||||
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Sample of Related Brands
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| Alex N. | Agency Partner, Brand Strategist | MA | ||||||||||||
| Ashley D. | President | MA | ||||||||||||
| Carolyn R. | Director, Creative Operations | MA | ||||||||||||
| Dan C. | Creative Director | MA | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| **** *********** | Digital | * | ||
| ******** ******* | Digital | * | ||
| ********** | Branding & Identity, Creative, Digital | * | ||
| ********** ********, ***. | Branding & Identity, Creative, Digital, Digital Creative | * | ||
| *********** ******* | Creative, Digital, Digital Creative, Branding & Identity | * |
See Winmo sales intelligence in action
WinmoEdge
Raymarine appoints AOR to raise awareness across NA (Score 55)
Sales lead: Agency reviews tend to follow one another, so reach out to this brand soon.
- CommCreative its NA AOR in November 2022.
- The agency is responsible for go-to-market strategy and creative across digital, social media, and mobile.
- CommCreative has also been tasked with helping the brand build brand awareness in NA.
Raymarine's target demographic: Gen-X & millennial men
The brand will likely:
- Increase ad spend to build awareness
- Launch fresh creative work
- Seek additional agency assistance
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Raymarine spent nearly $18k on national TV ads YTD, a 10% decrease from $20k spent in this channel during the same time period of 2021.
- Last year: Full-year spend increased by 25% from $16.7k in 2020 to $20.8k in 2021.
- 2022 ad programming: It placed ads during programming such as The Obsession of Carter Andrews, Unfathomed, Goliath Fishing, and Ocean Legacy, Presented By Yellowfin.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Raymarine spent around $540 on digital display ads YTD, a huge decrease from $14.2k spent in this channel during the same time period of 2021.
- YTD data: 78.4k impressions via programmatic ads.
- Last year: Full-year spend fell by 29% from $20.1k in 2020 to 14.3k in 2021.
- Ad location: It placed 100% of these ads onto bdoutdoors.com.
Agency analysis:
- Opportunity: Start reaching out now to see if this brand needs any more assistance.
- CommCreative is the only agency that Raymarine currently works with.
- I advise readers to offer media buying & planning services for the best chance of picking up some of Raymarine's business.
Insight Sources: Broadcast insights estimated by Adbeat.