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Warner Communications | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations firm
- Main Telephone
- (978) 526-1960
Primary Address
31 Saint James Avenue
Boston,
MA
02116
USA
Warner Communications Contacts
Contacts (1)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ariane W. | Vice President | MA | ||||||||||||
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WinmoEdge
Yesway announces expansion plans (Score 28)
Sales lead: Reach out if you can help this company with its expansion efforts. .png)
- Yesway secured $190M in new equity late last year.
- The company plans on using these funds on a new-store construction program.
- It hopes to open 28 new locations in 2023.
- Yesway currently operates 425 locations.
Yesway's target demographic: Gen-Xers & millennials
The company will likely:
- Invest in local ads to promote new locations
- Seek agency assistance to promote new stores
- Continue increasing digital spend
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2022 spend: Yesway spent around $63.9k on digital display ads in 2022.
- 2022 data: 8.5m impressions via Facebook (74%), Instagram (15%), and mobile display (10%).
- 2020-2021 spend: Full-year spend increased by 56% from $17k in 2020 to $26.5k in 2021.
- Ad location: It placed 98% of these ads directly onto sites such as facebook.com, instagram.com, univision.com, att.yahoo.com, and howtogeek.com. It placed 2% of these ads indirectly through Google AdX+AdSense and MaxPoint Interactive onto sites such as jeepforum.com, medicinenet.com, dallasnews.com, cbr.com, and autotrader.com.
Agency analysis:
- Opportunity: Reach out to see if Yesway needs any assistance.
- I recommend offering creative, media, digital, or social services.
- Current roster:
Insight Sources: Digital spend insights estimated by Pathmatics.