Back to All Agencies
Polvora Advertising | Agency Profile, Contacts, AOR, Client Relationships
Service: full service, Hispanic specialty
- Main Telephone
- (617) 398-0991
Primary Address
75 Arlington Street
Suite 500
Boston,
MA
02116
USA
Polvora Advertising Contacts
Contacts (1)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Cristina B. | Co-Founder, Principal & Chief Creative Officer | MA | ||||||||||||
|
Sample of Related Brands
***********
|
||||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Gen-Z, Millennial Opps: Blue Bunny launches new campaign
Sales Lead: In its latest campaign, features its animated blue bunny CEO, Blu, that created a satiric take on an SNL skit.
- Made by creative AOR , the campaign rolled out across digital channels, social media platforms, connected TV (CTV), radio, and digital OOH.
- This is BB's second campaign from Observatory; it launched the first one a year ago.
- The brand will likely:
- Continue increasing digital spend
- Launch more work
- Target demographic:
- B2C: Gen-Z and millennials
- B2B: Potential grocery distribution retail partners
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: BB hasn't invested in national TV since spending around $10.4m in 2022.
- Last year: The brand spent around $10.4m on national TV commercials in 2022 after having spent 17% more, around $12.2m, in 2021.
- 2022 ad programming: BB's 2022 commercials targeted Gen-X watching shows such as Friends, NCIS, Guy's Grocery Games, Diners, Drive-Ins and Dives, and Family Feud.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: YTD, the brand has allocated roughly $311.4k toward digital ads, more than triple the roughly $102.9k allocated by this point last year.
- YTD data: So far this year, BB has earned ~11.1m digital impressions, 48% via Facebook ads, 27% via Instagram ads, and 25% via desktop video ads.
- Last year: The brand's estimated full-year 2022 spend, $7.6m, reached 62% more than that of $4.7m in 2021.
- Additional channel insights
- BB utilizes radio and Google Ads.
- It holds planning conversations in Q3 and buying conversations in Q2.
Additional agency insights:
- Opportunity: Parent company doesn't seem to currently outsource BB-oriented PR, digital analytics, experiential, or influencer services, so get in touch to see if you can land some brand-specific work.
- Current agency roster:
- Observatory Marketing: Creative AOR
- : Creative and social AOR
- : Media AOR
- : Multicultural agency partner
Insight Sources: Broadcast insights estimated by .