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MullenLowe U.S. Boston | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(617) 226-9000
Primary Address
40 Broad Street
10th Floor
Boston, MA 02109
USA

MullenLowe U.S. Boston Contacts

Contacts (5/35)
Name Title State
David S. Global Chief Growth Officer MA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (617) 226-9000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 40 Broad Street
10th Floor
Boston, MA
02109
USA
Tim V. Executive Creative Director MA
Jennifer H. Associate Director, Project Management MA
Gillian C. Executive Director MA
Tanya W. Creative Director MA

Client Relationships

Current Past

Brand Service From To Media Spend
******* ** **** ****** *********** Public Relations *
******** ******* Media Buying, Media Planning *
*** ************** Media Buying, Media Planning *
****** Creative *
****** ****** ***** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

United States Golf Association appoints new agency partners (Score 63)


Sales lead: Start reaching out now to offer ad space. 

  • The United States Golf Association (USGA) recently announced it is working with two new agencies. 
  • Carmichael Lynch will take care of media. 
  • MullenLowe's first creative work is expected to launch in June around the US Men's Open. 
  • Carmichael Lynch is responsible for boosting ticket sales, driving brand growth/awareness, and supporting MullenLowe's creative work. 

Recent hires:

  • Matthew Mazzella joined as digital marketing manager in February 2023.
    • Mazzella most recently served as digital account manager of Cognito. 
  • Scott Whitfield joined as senior manager of brand & fan experience in December 2022.
    • Whitfield most recently served as strategic partnerships manager of the National Association of Counties. 

USGA's target demographic: Gen-X & millennial golf enthusiasts       

The organization will likely:

  • Release a fresh campaign (in June)
  • Ramp up ad spend
  • Seek additional agency assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: USGA spent approximately $31.3k on national TV ads YTD, up 61% from $19.4k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend fell from $4m in 2021 to $1.5m in 2022. 
  • Ad programming: It placed ads during Golf America and SportsMoney. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: USGA spent around $55.7k on digital display ads YTD, a significant increase from $18.1k spent in this channel during the same time period of 2022. 
  • YTD data: 7.6m impressions via Instagram (66%), Facebook (28%), desktop display (5%), and mobile display (1%). 
  • 2021-2022 spend: Full-year spend increased by 17% from $213.2k in 2021 to $249.8k in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as instagram.com, facebook.com, golf.com, and golfweek.com. 

Additional channel insights  

  • Vivvix: USGA also invests in OOH and local broadcast.

Agency analysis:

  • Opportunity: Agency appointments commonly follow one another, so reach out now to see if it needs any more assistance. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.