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Mullen Lowe U.S. | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (617) 226-9000
Main Fax (617) 226-9100
Primary Address
40 Broad Street
10th Floor
Boston, MA 02109
USA

Mullen Lowe U.S. Contacts

Contacts (5/64)
Name Title State
Paul S. Chief Operating Officer MA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (617) 226-9000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 40 Broad Street
10th Floor
Boston, MA
02109
USA

Sheila L. Managing Partner & Executive Vice President, Public Relations & Social Influence MA
John M. Global President - Mediahub MA
Alex L. Global Chief Executive Officer MA
Joe G. Chairman Emeritus MA

Client Relationships


Brand Service From To Media Spend
** ********** AOR - creative, digital, & media buying & planning 2013 present *
******** ********* *********** AOR - creative, digital, & media buying & planning 2013 present ******
***************.*** media buying & planning unknown present *******
**** ********.*** AOR - creative, digital, & media buying & planning 2013 present *
******* *** ********* *********** creative unknown present *********

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WinmoEdge

Campaign Imminent: Hyatt launching new global brand platform


World of Hyatt loyalty program launching March 1.

Hyatt hasn't said how much they're spending on the new campaign, but look for ad budgets to be much higher than usual. Hyatt has already ramped up advertising for some of their brands, including Regency (research here). Plus, Mark Hoplamazian, president and CEOdid say during the Q4 earnings call last week that $20 million was being allotted to “key growth initiatives, including the launch of our World of Hyatt loyalty program.”

Sellers - keep going after traditional and digital media in Q2-Q3, Hyatt's top advertising period. An advantage should go to hose with high millennial engagement rates, given Hyatt's amped up efforts to engage younger guests (research PHD, NYC handles media. 

Additional Insight

Media Spend: Since 2014, $350 million+ has gone to measured media, almost all of which has gone to search, according to Kantar Media. As such, traditional and display budgets have been relatively low, but that should change for the new campaign.

TV Breakdown: $321,401 was spent on national TV ads last year, down from $9.6 million in 2015, iSpot.tv reports. Top targeted programming last year included "Golf Central Live from the Olympics," "2016 US Open Tennis," "Futurama" and "Golf Central." 

Digital Breakdown: $6.6 million garnered 578.8 million impressions the past year, up from $4.1 million for 458.9 million impressions in 2015, Pathmatics reports. The bulk of ads the last year are site desktop on kayak.com, expedia.com, nytimes.com, mlb.com, fastcompany.com, youtube.com, tripadvisor.com, mashable.com, aarp.com and hulu.com. 

Hyatt Hotels Corporation 
71 South Wacker Dr.
Chicago, IL 60606 
(312) 750-1234

Maryam Banikarim
Global Chief Marketing Officer
(312) 750-1234
maryam.banikarim@hyatt.com