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Colossus | Agency Profile, Contacts, AOR, Client Relationships


Service: creative

Main Telephone
(612) 462-2149
Primary Address
318 West Second Street
Suite #1
Boston, MA 02127
USA

Colossus Contacts

Contacts (5)
Name Title State
Greg A. Co-Founder & Executive Creative Director MA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (612) 462-2149
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 318 West Second Street
Suite #1
Boston, MA
02127
USA
Jonathan B. Co-Founder & Managing Director MA
Travis R. Co-Founder & Executive Creative Director MA
Ryan D. Associate Creative Director MA
Allison W. General Manager & Head, People MA

Client Relationships

Current Past

Brand Service From To Media Spend
****** ***** Creative *
************, ***. Creative *
****** ********** Creative, Branding & Identity, Strategy *

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Media Opps: New Chapter appoints creative AOR (Score 51)


Sales lead: Contact this brand's DMs now to offer ad space & agency services. 

  • Colossus as creative AOR.
  • The agency is responsible for all creative & strategy duties.
  • NC's DMs believe Colossus will help it promote its brand values and bring new energy to the brand's creative work. 

Recent DM shifts:

  • NC promoted Blaine Streisand to CEO in September.
    • He joined the company in 2019 as chief commercial officer and was responsible for sales & marketing.
  • In the same month, it named Katharyn Orvis marketing VP.
    • Orvis joined the company as marketing director in 2016. 

Target demographic: Gen-X & millennials with a female skew

The company will likely:

  • Ramp up ad spend
  • Launch an ad campaign/release new creative work
  • Build out its agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: NC spent approximately $5.4m on national TV ads YTD, a 44% increase from $3m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend declined by 20% from $11.3m in 2021 to $9m in 2022. 
  • Ad programming: It placed ads during programming such as CBS Evening News With Norah O'Donnell, The Price Is Right, The View, CBS Morning, and The Late Show With Stephen Colbert. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: NC spent nearly $2.7m on digital display ads YTD, a huge increase from $231.2k spent in this channel during the same time period of 2022. 
  • YTD data: 363.2m impressions via Facebook (95%), Instagram (4%), and YouTube (2%). 
  • 2021-2022 spend: Full-year spend fell 32% from $800.3k in 2021 to $542.4k in 2022. 
  • Ad location: It placed 100% of these ads directly onto facebook.com, instagram.com, and youtube.com. 

Additional channel insights  

  • Vivvix: NC also invests in local broadcast.
    • It holds media planning discussions in Q1, and it buys during Q4. 

Agency analysis:

  • Opportunity: Agency appointments commonly follow one another, so reach out now to be top-of-mind. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.