Zozimus Agency | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations & social media
- Main Telephone
- (617) 259-1605
Zozimus Agency Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Thomas L. | Senior Partner | MA | ||||||||||||
|
Sample of Related Brands
***********
|
||||||||||||||
| Nick L. | Senior Partner | MA | ||||||||||||
| Kathy A. | Manager, Billing | MA | ||||||||||||
| Michael O. | Executive Vice President, Business Development & Account Management | MA | ||||||||||||
| David W. | Executive Vice President, Digital Marketing & Analytics | MA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Female Media Opps: Yankee Candle lets customers find their ideal scent online as spend significantly increases
Yankee Candle recently launched an initiative through which consumers can sample various scents online through by using senses other than smell. This approach has seriously helped the company during the pandemic since it eliminated in-store sampling while people were spending more time than ever burning candles in their homes. The new quiz allows consumers to narrow down and eventually buy their top scent pick. Sellers should contact soon in case the launch is supported by promotional activity.
Per Pathmatics, Yankee has spent approximately $970.3k on digital ads YTD, more than double the roughly $401.4k it spent within the same 2021 timeframe. In 2021, the company ended up spending approximately $3.3m on this channel, similarly a bit more than double the approximately $1.6m it spent in 2020. So far this year, Yankee has earned around 118.9m digital impressions via Instagram (58%), Facebook (38%) and desktop display (3%) ads.
The company's target demographic tends to have a female skew. The sharpness with which its digital spend is rising, along with its reliance on paid social advertising, leads me to believe Yankee is especially targeting Gen-Z and millennials. This audience tends to respond well to digital advertising, so the company may show future interest in additional digital channels such as OTT and/or podcast. Kantar data reports that Yankee also invests in OOH and local broadcast. It additionally utilizes email marketing. Sellers should get in touch soon to offer relevant ad space.
Agency & martech readers - Yankee doesn't show current signs of upcoming agency reviews, but keep it on your radar for future project-based work, especially since it doesn't seem to currently have a creative agency partner. Winmo states the company has an in-house media team and outsources PR and social to Zozimus Agency.