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ThreeSixtyEight | Agency Profile, Contacts, AOR, Client Relationships


Service: digital

Main Telephone
(225) 615-8443
Primary Address
212 South 14th Street
Baton Rouge, LA 70802
USA

ThreeSixtyEight Contacts

Contacts (5/10)
Name Title State
Kenny N. Co-Founder & Chief Executive Officer LA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (225) 615-8443
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 212 South 14th Street

Baton Rouge, LA
70802
USA
Jeremy B. Co-Founder & Chief Strategy Officer LA
Philip R. Executive Producer & Director LA
Justin H. Director, Business Development LA
Kara P. Director, Operations LA

Client Relationships

Current Past

Brand Service From To Media Spend
***** Digital *

See Winmo sales intelligence in action

WinmoEdge

Gen-Z & B2B Opps: Waitr tries optimizing lower ad spend, acquires competitor (Score 60)


spend dropped significantly in 2020, but its execs reported in their latest earnings call that they're starting to reinvest in marketing again. Sellers able to help the company increase the efficiency of what it is spending should get in touch soon to secure last-minute 2021 ad dollars.

Outside of marketing, Waitr has been busy. It recently became the official delivery partner of PDQ Restaurants, began pursuing a partnership to begin delivery for cannabis dispensaries where they are legal and acquired competitor Delivery Dudes to expand its footprint in FL.

So far this year, Pathmatics reports Waitr has allocated roughly $39.3k toward digital ads. The company's estimated full-year 2020 spend declined significantly to $282k from that of $1m in 2019. It has earned around 5.2m digital impressions YTD, 100% via Facebook advertising.

Since Waitr's spend is dropping so much, sellers able to raise its ROI while still allocating a relatively low amount of spend should get in touch soon. The company targets restaurants in need of delivery services, along with Gen-Z consumers (both potential deliverers and consumers in need of delivered food). To reach Gen-Z, it may expand into digital channels such as podcast and/or OTT. Remember, its recent acquisition of Delivery Dudes shows it's also trying to raise brand awareness in FL; this is why I tagged the SE region to this article. Hopefully, Waitr will become more able to invest more in advertising efforts in 2021. Its most popular competitors include Uber Eats, Postmates (which Uber DoorDash.

Agency & martech readers - Keep reaching out to remain top-of-mind as Waitr continues seeking a new CMO to replace Fallon Worldwide (creative).